There are many different definitions associated with mobile marketing, but the Mobile Marketing Association standardized it as, “...a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” In essence, mobile marketing entails the use of a mobile device, such as a cellular phone, in carrying out marketing strategies. A good example would be the latest text or SMS (Short Message Service) announcement for a discounted trip from your favorite airline company or the newest brand of apparel from your preferred clothing brand.
Lots of businesses all over the world enjoy the benefits that this type of marketing gives. Yes, there may be some restrictions implemented by the government of different countries but in general, this marketing strategy is proving to be quite the hauler. More and more businesses are now tapping their market through this marketing medium.
Mobile Marketing Tips
So what should you do if you want to tap into this marketing technique? Here are some tips that could be of great use in case you’re looking into adopting the mobile marketing principle:
- Know your government’s restrictions – Take India’s Do Not Call Registry program for example. This allows mobile phone subscribers to block SMS ads by sending a text or SMS request or even calling 1909. You need to know policies like this so you can avoid your ads from getting blocked and reaching your target audience.
- Offer more than SMS or text message – Text messages are overrated. Try producing image or audio-visual ads that can stimulate your market more. Find out how many of your potential market use smart phones so you’ll know if it would be advisable to send AVPs.
- Create spot on apps – The emergence of smart phones has prompted users into availing of the latest games and applications. Why don’t you look into the possibility of making one? This way, you’ll have another way to reach out to your target market by injecting in some ads every now and then on the many features of your app.
It’s very exciting to live in this time when modernity is at its finest. Take advantage of mobile marketing. Break away from the old modes and try the newest ones. It might require you to put in more work hours, but it will all be worth it in the end.