Pay Per Click Overview
Pay Per Click or PPC marketing is still one of the most popular methods when it comes to digital advertising. PPC marketing has been proven to bring in lots of traffic to a website with little investment and risk. The risk is minimal because not only do you control your budget but you’re going to be using keywords and/or keyword phrases that you create in your PPC marketing campaign.
When it comes to using a PPC marketing campaign you can expect to not only save money on this type of advertising, but you can also expect to see a higher return on your investment (ROI). As time goes by there are changes that are going to need to be made to your PPC campaign so that it stays both true and current. Contact us now for more information.
Platforms Serviced: Google Adwords, Facebook, Bing, Yahoo
Adwords Campaign Attributes
- Multivariant Testing (A/B Testing)
- Keyword Development and Generation
- Landing Page Creation and Optimization
- Return on Investment Tracking
- Quality Score Optimization > 5
- Advanced Automated Reporting
- Multiple conversion tracking
- Automated Bid Management
- Cost and Conversion Forecasting
- Conversion Metrics
- Automatic Budget Management
- Unique Seasonality Decisioning
- Long Tail Term bidding
- Automated algorithm bidding
- Cost per click (CPC)
Pay Per Click Ideology
Experience, Innovation, and Presentation are the three pillars of success for your pay-per-click marketing campaigns and Lechlak has a strong foundation in all three. Contact us today to see how our PPC managers can grow your business.
Our PPC Management Methodology
Hiring Lechlak puts your company in a unique position to achieve results today while having campaigns developed for future goals. Successful PPC management services require that the agency has a full understanding of the client’s business model and future implementations so that the brand of your company grows exponentially.
Before we even consider beginning the analysis stage of any campaign we talk with our clients to gain an understanding of their business and identify specific goals using data derived from past campaigns, product margins, seasonality, and competitive environmental factors. We discuss your timeline and establish expectations based upon that timeline, budget, and competition for goals. Once Adword goals and expectations are set we move on to the following:
Pay Per Click Process
Analysis & Discovery/ Planning & Strategy
We research all elements of your business and aggressively engage with your team to learn everything about your company: historical advertisements, current and future goals, current position in the marketplace both online and offline, seasonal trends, and media presence. Secondly, we do competitor research examining your competitions’ keywords, ads, and landing pages to help us differentiate your place within the paid search realm. We want you ranking better without paying an exuberant amount. There are sweet spots that we can target rather than the deceptive number 1 spot which normally costs a considerable amount more because everyone wants to be number 1.
Keyword & Competitive Research
Lechlak’s Adword and PPC Strategy performs a comprehensive keyword analysis across all of the major search engines ( Google, Yahoo, Bing, Ask ) using expert keyword research tools available. We discover the keywords which are more likely to convert to sales or leads and optimize according them according to your PPC campaign goals while maintaining a tight budget. We also look for keywords that are a phrase or short sentence also known as a long-tail keywords have high potential to bring targeted customers to your web site. Long-tail keywords are often beneficial to target because of reduced cost and effort that it takes to gain a better ranking.
Based on our research and your direct input, we develop a holistic strategy which includes keyword development, advertisement creation, content creation, information architecture, optimized campaign structure, and landing page creation and optimization. Each of these elements is strategically developed so that during the course of your campaigns we can make informed business decisions to better allocate funds driving a higher ROI and improved leads. This is where we develop our AB multivariate testing so we can effectively make changes based upon statistics found in Google Analytics.
Set Up & Deploy
Leveraging intelligence gathered during analysis, we move on to refining keyword lists, creating advertisements, generating a custom strategy for Adwords, Bing, or Facebook campaign structure, keyword bids, information architecture, and distribution channels including search queries, search networks, and display networks. After an extensive QA process where we adjust campaign settings and test the campaign tracking mechanisms we have put in place: Google Analytics, Hubspot analytics, conversion tracking, goal tracking, and event tracking, we push your campaigns live.
Optimize & Refinement
The core of any paid search campaign will be its flexibility to test, refine, and optimize results within a timeline that is more rapid than any other medium. Your changes can be reflected within minutes to hours depending on the modifications performed. With ongoing refinement, your campaign will receive daily nimble changes to more comprehensive account transformations during the lifetime of your campaign. Using the campaign goals, performance data, and testing results we are able to approach each adjustment as an informed business decision to reach your future goals. These decisions can impact everything from keywords, keyword bids, landing page designs, or ad group budgets. The comprehensive optimization process is an ongoing pursuit throughout the life of the Adwords, Yahoo, Bing, or Facebook campaign. During this time we will be concurrently monitoring, testing and refining all elements of the campaign.
Why Buy Traffic with PPC?
The ability to purchase traffic and translate that into leads with little start-up costs makes PPC search engines the perfect means to use on short run campaigns for webinars, niche markets, seasonal traffic, and tight deadlines. You also can use pay per click advertisement s for:
- the ability to turn the traffic off once a particular campaign is finished,
- calculating return-on-investment through defined reporting mechanisms
- generating traffic without substantial web site modification, if any