If you spend much time reading blogs, you're probably aware that there are some truly brilliant minds within the SEO field. While it's fascinating to read what the guys and gals at the cutting edge of this field are up to, it can also be intimidating. But if you’re a business owner or just dabbling in internet marketing, they you feel like SEO is something that's beyond your grasp.
While it may be true that whatever specific strategy you’re reading about is going to be too difficult for you to implement right now, that doesn't mean you have to completely give up on SEO. On the contrary, for the majority of business owners with a website, there are all kinds of simple things you can do to increase search engine traffic.
To show you just how many fairly simple but effective SEO opportunities are available, let's go over three right now:
Expand at Least One Page on Your Site
Whether your site has ten pages or several thousand, some of those pages are going to be focused on a specific product or service. Although you've probably already got some great information on them, on virtually every business website, there's always room on these pages for improvement.
If you're wondering why you should add more information to at least one page on your site, the answer is actually simpler than you may expect. Not only will it make it more compelling to readers, but also because you'll have more content, that specific page is likely to attract more visitors.
Register With Google Webmaster Tools
Although it's completely free, plenty of business owners haven't taken the few minutes needed to sign up for Google's suite of analytics tools. If you were previously on the fence about whether or not there's anything to gain from these tools, you'll definitely benefit from seeing how Google accesses and views your content, as well as getting much more data about your site.
Offer to Write a Guest Post
A great way to spread awareness about your site is to write a post for another blog. Not only will this help with your SEO efforts, but it will also bring direct readers. For example, if you specialize in septic inspections, reach out to a real estate blog and ask if they'd like you to write a post about what first time homebuyers need to know in terms of the septic system of the house they're considering.
Although the time may come when it makes sense for you to get involved in some very advanced SEO efforts, as you can see from the above examples, you can actually accomplish a lot just by getting started with some basic but proven tactics.
Adrienne Erin is a social media and internet marketer who loves to share the tips she’s picked up over years spent growing with the industry. She writes regularly for Search Engine People and SiteProNews.