Monday, June 17, 2013

Top 3 Social Media Tools For Your Business Needs

If the innovation of search engines is hailed as the skeletal framework of the internet, then social media is surely the intelligence that brought life to it and connected us closer than ever. Social networking is not just limited to connecting with a few long lost high school friends anymore. It has transcended into something much greater and can now make a serious impact on the success of your business with the help of social media-savvy marketing campaigns.

But as the number of social networking tools keeps increasing, it is also getting harder and harder to discern which services can truly add value to your business. Luckily, you don’t need the educational qualifications of CERN scientists or Harrisburg lawyers to understand how to apply these tools in order to grow your business.
A well-strategized marketing campaign must be supported by social media tools that can maximize your reach and track the entire life cycle of user engagements with utmost efficacy. Here are 3 of the best social media tools you can implement that will vastly enhance the success of your business endeavors.
If you’re looking for one great all-purpose Twitter tool to lock on to,
TweetReach should definitely be at the top of your priority list. It is ideally suited to any social media manager who wants to see how broad that reach goes.

TweetReach will help you gain proper insights on the number of people who were able to view your messages, the number of retweets and replies to each of them. These detailed metrics will let you evaluate the effectiveness of your marketing plan and point out where your reach is strong and where it is weak.

mentioned it before, but HootSuite is a social media tool that has taken the smartphone and tablet user base completely by storm. Using this tool you can track all your social media streams from one slickly designed platform without the need for continually hopping and skipping between different accounts.

You can use HootSuite to schedule all your marketing-related announcements and updates, which can save you considerable time. You can also check the click-through rates for each of your posts and shorten URLs for conveniently fitting them in your tweets and Facebook messages.

Traackr is one of the most popular social media tools used by advertising agencies that tracks the entire development of your business marketing plans. It gathers valuable social intelligence that will help you design campaigns aptly designed for your target audience. Traackr also lets you identify the most influential social media personalities in your niche who can give further exposure to your business.

A single endorsement of your product from someone like Walt Mossberg or Guy Kawasaki can help you rope in thousands of potential customers. Simply tracking the activities of these social media leaders will provide you a significant learning experience in building a brilliant engagement strategy.

Adrienne Erin is a social media and internet marketer who loves sharing the tips she’s picked up over years spent growing with the industry. She’s always on the lookout for new tools to try out and build into her promotions.


  1. Thanks for the TweetReach love!

    -Sarah, Union Metrics
    Makers of the Fine Products TweetReach & Union Metrics for Tumblr

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