If the innovation of search engines
is hailed as the skeletal framework of the internet, then social media is
surely the intelligence that brought life to it and connected us closer than
ever. Social networking is not just limited to connecting with a few long lost
high school friends anymore. It has transcended into something much greater and
can now make a serious impact on the success of your business with the help of
social media-savvy marketing campaigns.
But as the number of social networking
tools keeps increasing, it is also getting harder and harder to discern which
services can truly add value to your business. Luckily, you don’t need the
educational qualifications of CERN scientists or Harrisburg lawyers
to understand how to apply these tools in order to grow your business.
A well-strategized marketing campaign must be supported by
social media tools that can maximize your reach and track the entire life cycle
of user engagements with utmost efficacy. Here are 3 of the best social
media tools you can implement that will vastly enhance the success
of your business endeavors.
TweetReach
If you’re looking for one great all-purpose Twitter tool to lock on to, TweetReach should definitely be at the top of your priority list. It is ideally suited to any social media manager who wants to see how broad that reach goes.
If you’re looking for one great all-purpose Twitter tool to lock on to, TweetReach should definitely be at the top of your priority list. It is ideally suited to any social media manager who wants to see how broad that reach goes.
TweetReach will help you gain proper
insights on the number of people who were able to view your messages, the
number of retweets and replies to each of them. These detailed metrics will let
you evaluate the effectiveness of your marketing plan and point out where your
reach is strong and where it is weak.
HootSuite
I’ve mentioned it before, but HootSuite is a social media tool that has taken the smartphone and tablet user base completely by storm. Using this tool you can track all your social media streams from one slickly designed platform without the need for continually hopping and skipping between different accounts.
I’ve mentioned it before, but HootSuite is a social media tool that has taken the smartphone and tablet user base completely by storm. Using this tool you can track all your social media streams from one slickly designed platform without the need for continually hopping and skipping between different accounts.
You can use HootSuite to schedule
all your marketing-related announcements and updates, which can save you
considerable time. You can also check the click-through rates for each of your
posts and shorten URLs for conveniently fitting them in your tweets and
Facebook messages.
Traackr
Traackr is one of the most popular social media tools used by advertising agencies that tracks the entire development of your business marketing plans. It gathers valuable social intelligence that will help you design campaigns aptly designed for your target audience. Traackr also lets you identify the most influential social media personalities in your niche who can give further exposure to your business.
Traackr is one of the most popular social media tools used by advertising agencies that tracks the entire development of your business marketing plans. It gathers valuable social intelligence that will help you design campaigns aptly designed for your target audience. Traackr also lets you identify the most influential social media personalities in your niche who can give further exposure to your business.
A single endorsement of your product
from someone like Walt Mossberg or Guy Kawasaki can help you rope in thousands
of potential customers. Simply tracking the activities of these social media
leaders will provide you a significant learning experience in building a
brilliant engagement strategy.
Adrienne Erin is a social
media and internet marketer who loves sharing the tips she’s picked up over
years spent growing with the industry. She’s always on the lookout for new
tools to try out and build into her promotions.
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