Thursday, June 6, 2013

Make the Most of SEO on Mobile Phones

What many companies who employ search engine optimization don't know is that more and more potential consumers are performing their searches via their mobile phones. In fact, non-computer internet browsing has risen sharply in the past several years. Nearly two thirds of the social media site users access these sites from their phones. And search engines are trying to keep up with demand to provide results for those seeking information on the go.

As businesses try and adjust their SEO marketing to follow suit, there are a few things to consider when it comes to mobile phone users and their searches.

Location is the Key
Because mobile phone users are usually in motion when surfing the web, it should come as no surprise that much of their search concerns relate to local businesses. Often, the use of search engines serves the purpose of finding a service that is nearby. Whether it's a small-town mom looking for a sale or a big-city celebrity considering top rated rehabs, location is key no matter what the need.

Since search engines are starting to make note of the location of mobile phone users, it would help to gear optimization towards those who are near your business. This is especially true for smaller companies that aren't yet capable of serving customers outside their region at the rate they could reach local potential customers.

Using the Right Words and Methods
It's also important to note that the browsing habits of mobile phone internet users is different than that of their desktop counterparts. For instance, traditional SEO tends to focus more so on keywords. Because there are various search methods available for mobile phone users, traditional keyword usage may be overlooked.

This is especially more problematic since the top searches on a phone take up more space than they do on a computer. What this means is that what's near the top of a result will stand out and since mobile phone users are less inclined to scroll through pages and pages, lower results will be ignored.

It's important that companies using SEO and keywords employ alternate methods when targeting mobile phone users. Treating mobile phone searches differently from desktop searches and marketing accordingly can help maximize the pool of potential consumers.

Staying With the Trends
It's important to remember and acknowledge the paradigm shift occurring. Individuals are using phones and tablets increasingly more so than desktops and laptops to surf the web. Having an app and website accessible from multiple devices seems to be fast becoming conventional wisdom.

As for application of SEO, when it comes to mobile phones, the smartest bet is to keep an eye on the latest app and phone trends. By keeping abreast of changing trends, attentive companies see how search engine optimization can best be applied. Because this is how many people are starting to access the internet and perform searches, it only makes sense to begin to navigate from traditional SEO methods.

To make the most of SEO, companies must consider using methods that target potential customers across multiple platforms. Those businesses that pay attention to the changing trends are the ones most likely to find success.


Adrienne Erin is a social media and internet marketer who loves to share the tips she’s picked up over years spent growing with the industry.

16 comments:

  1. I have read your blog its very attractive and impressive. I like it your blog.
    appvn

    ReplyDelete
  2. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.  search engine optimization business

    ReplyDelete
  3. Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. website seo

    ReplyDelete
  4. We are the best and reputed company of Office movers in Dubai Abu Dhabi and all over UAE. We have thousands of workers who are very tactful and very knowledgeable in office mover Dubai. They always provide safe and secure service with on time because they have many years of experience in relocation services Dubai and Abu Dhabi.
    office movers dubai
    best movers and packers dubai

    ReplyDelete
  5. We are the reputed packers and movers Dubai Company that offers reliable and satisfactory service in your area. We provide matchless services at very cost-effective prices for relocation and delivered safe and sound to your new residence. Call us and book your own appointment. We have years of experience in packers and movers Dubai, Abu Dhabi, and Sharjah and all over UAE.
    Packers and movers Dubai
    Movers and Packers Sharjah
    Movers and Packers Dubai

    ReplyDelete
  6. we offer you top notch Refrigerator Repair Dubai service at very affordable price contact us for more information about our services.

    ReplyDelete
  7. A2zappliancerepairs provides best services of electronic repair Dubai. We have a team of best skilled and certified electricians and technicians that will repair all types of electronics appliances in a very less time.

    ReplyDelete
  8. we can give you the top Microwave oven repair Dubai services at low cost we have team of skilled technicians who can fix your appliance in very short period of time.

    ReplyDelete
  9. SAVE YOUR HOME offering Plumbing services and repair in Dubai by plumbing expert teams. Our teams are one of the best teams of plumbing problems, they have the training and the skills required to carry out these tasks effectively. When you hire our plumber teams then you stand to benefit in several ways. Hurry up call us for plumbing services.
    Plumbing services and repair
    Plumbing services and repair Dubai

    ReplyDelete
  10. we are the best villa painting services in dubai we expect to give you the top notch painting services so if you are interested in our service then contact us on our number.

    ReplyDelete