What
many companies who employ search engine optimization don't know is that more
and more potential consumers are performing their searches via their mobile
phones. In fact, non-computer internet browsing has risen sharply in the past
several years. Nearly two thirds of the social media site users access these sites
from their phones. And search engines are trying to keep up with demand to
provide results for those seeking information on the go.
As
businesses try and adjust their SEO marketing to follow suit, there are a few
things to consider when it comes to mobile phone users and their searches.
Location
is the Key
Because
mobile phone users are usually in motion when surfing the web, it should come
as no surprise that much of their search concerns relate to local businesses.
Often, the use of search engines serves the purpose of finding a service that
is nearby. Whether it's a small-town mom looking for a sale or a big-city
celebrity considering top rated
rehabs, location is key no matter what the need.
Since
search engines are starting to make note of the location of mobile phone users,
it would help to gear optimization towards those who are near your business.
This is especially true for smaller companies that aren't yet capable of
serving customers outside their region at the rate they could reach local
potential customers.
Using
the Right Words and Methods
It's
also important to note that the browsing habits of mobile phone internet users
is different than that of their desktop counterparts. For instance, traditional
SEO tends to focus more so on keywords. Because there are various search
methods available for mobile phone users, traditional keyword usage may be
overlooked.
This
is especially more problematic since the top searches on a phone take up more
space than they do on a computer. What this means is that what's near the top
of a result will stand out and since mobile phone users are less inclined to
scroll through pages and pages, lower results will be ignored.
It's
important that companies using SEO and keywords employ alternate methods when
targeting mobile phone users. Treating mobile phone searches differently from
desktop searches and marketing accordingly can help maximize the pool of
potential consumers.
Staying
With the Trends
It's
important to remember and acknowledge the paradigm shift occurring. Individuals
are using phones and tablets increasingly more so than desktops and laptops to
surf the web. Having an app and website accessible from multiple devices seems
to be fast becoming conventional wisdom.
As
for application of SEO, when it comes to mobile phones, the smartest bet is to
keep an eye on the latest app and phone trends. By keeping abreast of changing
trends, attentive companies see how search engine optimization can best be
applied. Because this is how many people are starting to access the internet
and perform searches, it only makes sense to begin to navigate from traditional
SEO methods.
To
make the most of SEO, companies must consider using methods that target
potential customers across multiple platforms. Those businesses that pay
attention to the changing trends are the ones most likely to find success.
Adrienne
Erin is a social media and internet marketer who loves to share the tips
she’s picked up over years spent growing with the industry.
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