What many companies who employ search engine optimization don't know is that more and more potential consumers are performing their searches via their mobile phones. In fact, non-computer internet browsing has risen sharply in the past several years. Nearly two thirds of the social media site users access these sites from their phones. And search engines are trying to keep up with demand to provide results for those seeking information on the go.
As businesses try and adjust their SEO marketing to follow suit, there are a few things to consider when it comes to mobile phone users and their searches.
Location is the Key
Because mobile phone users are usually in motion when surfing the web, it should come as no surprise that much of their search concerns relate to local businesses. Often, the use of search engines serves the purpose of finding a service that is nearby. Whether it's a small-town mom looking for a sale or a big-city celebrity considering top rated rehabs, location is key no matter what the need.
Since search engines are starting to make note of the location of mobile phone users, it would help to gear optimization towards those who are near your business. This is especially true for smaller companies that aren't yet capable of serving customers outside their region at the rate they could reach local potential customers.
Using the Right Words and Methods
It's also important to note that the browsing habits of mobile phone internet users is different than that of their desktop counterparts. For instance, traditional SEO tends to focus more so on keywords. Because there are various search methods available for mobile phone users, traditional keyword usage may be overlooked.
This is especially more problematic since the top searches on a phone take up more space than they do on a computer. What this means is that what's near the top of a result will stand out and since mobile phone users are less inclined to scroll through pages and pages, lower results will be ignored.
It's important that companies using SEO and keywords employ alternate methods when targeting mobile phone users. Treating mobile phone searches differently from desktop searches and marketing accordingly can help maximize the pool of potential consumers.
Staying With the Trends
It's important to remember and acknowledge the paradigm shift occurring. Individuals are using phones and tablets increasingly more so than desktops and laptops to surf the web. Having an app and website accessible from multiple devices seems to be fast becoming conventional wisdom.
As for application of SEO, when it comes to mobile phones, the smartest bet is to keep an eye on the latest app and phone trends. By keeping abreast of changing trends, attentive companies see how search engine optimization can best be applied. Because this is how many people are starting to access the internet and perform searches, it only makes sense to begin to navigate from traditional SEO methods.
To make the most of SEO, companies must consider using methods that target potential customers across multiple platforms. Those businesses that pay attention to the changing trends are the ones most likely to find success.
Adrienne Erin is a social media and internet marketer who loves to share the tips she’s picked up over years spent growing with the industry.