Location, Location,
Location
Before 73% of North America was using the
Internet, most savvy business owners knew that it’s all about “location,
location, location!” Common knowledge says if you sell a useful product or
service and are in a visible location for the public to see, chances are, you
will drastically increase your sales. Guess what? It’s still about location,
location, location, even in the virtual world of the web. Imagine starting
a business, branding your product, and then buying a location without any roads
leading to it or any way for people to see it. That would be pretty pointless
and a huge waste of money. That is essentially what companies are doing when
they create a website and ignore online marketing.
Almost half of all internet users use search
engines on a daily basis to find information. If you have a website and
do not do not market that website online, you are likely missing millions of
potential customers on a daily basis. SEO stands for Search Engine
Optimization, and this is the solution to your invisibility problem. SEO
consists of changes that can be done to your website and to factors affecting
your website position, to make your site accessible for search engines and,
ultimately, accessible to internet users.
Right
Time, Right Place
What if someone said they could help your
business appear right in front of your target customer, right when they are
trying to find exactly what you sell? This is what OuterBox Solutions does when
performing SEO services on your website. We help you move to the top of
the search engine results when your target audience searches for terms related
to your product. However, that is only half of what we do. Optimizing for
search engines only goes so far. OuterBox understands the importance of
optimizing for users as well. Our firm has had years of experience developing
hundreds of websites, and we are experts in user-friendliness.
What does this have to do with SEO? Well, a
search engine’s job is to offer searchers the most relevant information when
people come to them looking for a product, service, or information. If
search engines are constantly offering users irrelevant, hard-to-read,
hard-to-navigate websites to choose from, users will stop looking to search
engines for answers. In response to this, search engines strive to offer
searchers quality information, factoring in user-friendliness, popularity, and
relevance. Being number one in the engines means that Google, Yahoo, Ask, or
whatever search engine you show up in, thinks that your business is good, and
they want to refer people to you. Imagine search engine rankings as being a
popularity contest, and you have just made friends with the prom king.
Popular
By Association
Our clients have reaped the benefits of
increased visibility, increased traffic, and constant updates to make their
sites optimal for conversions. No longer do you have to worry about your SEO
company getting you a little bit more traffic, but not knowing what to do with
that traffic. We have helped our clients move to the top of the rankings
for competitive keywords, increasing their traffic, by over 100%. Through our
optimization, we have helped our clients increase sales by drastic numbers.
To us, it is simple, but ever-changing. We guide our clients along the
road to a better website, leading to better rankings, leading to increased
sales in the end.
Our road is circular instead of straight, and
SEO is a never-ending cycle that keeps our clients happy and well-informed of
the benefits of such efforts. What we do works because we are constantly
learning, constantly adapting to changes in the world of the internet, and
never losing site of the ultimate goal – your company’s profit.
Streamlining
Your SEO Efforts
You may ask, “Why would I do SEO when I am doing
all of this other marketing?” You may want to ask yourself this question
instead: “Why wouldn't I do SEO when I am doing all of this
other marketing?” Part of SEO at OuterBox is looking at ALL traffic and
analyzing ALL of the avenues that your visitors take to get to your website. We
can see if that magazine campaign you just ran last week actually worked in
bringing people to your site. We can see if you got more conversions from that
extra traffic. Why not have someone watching your back – and your other
marketing efforts to let you know if that money you spent advertising on
someone else’s site actually paid off? We are here to keep an eye on where your
other marketing money is going and if it is paying off for you. We can
streamline your marketing efforts by using tracking programs that track where
your traffic came from (not just from search engines) and how much traffic and
conversions you received from each avenue. You are about to see how SEO
can be the link that connects all of your marketing efforts, making them work
for you instead of the other way around. Let us show you what good SEO can do for you.
Why
Is Search Engine Optimization (SEO) Important?
Think of it this way.
A web site is your business' ad, and before your ad can be effective, you have
to send it out. By performing search engine optimization on your website you
will allow web surfers to find your site and see what your business has to
offer. An outstanding website is great to have, but not if potential customers
can't find it!
How
Do You Perform Search Engine Optimization?
There are many ways we
work to boost your rankings. We must first research your businesses market and
develop a marketing strategy. We work to find the best keywords for your
business and use these keywords in the sections of your website most viewed by
search engines. We also build the structure of your website in a way that
search engines can easily detect and list all of your pages. We'll also work
with you to create web partners. The more relevant websites that link back to
your website brings your sites credibility up. For more information, contact us
for a free estimate.
How
Long Does It Take To Receive Quality Search Engine Rankings?
The time can vary for
a search engine to see the updates we make to optimize your website. There are
many variables, and these can also vary based on the search engine. We'll keep
you up-to-date on the progress of your search engine rankings by providing you
with reports on a regular basis. The timeline for results also depends on many
website factors such as domain age, amount of content, current rankings and
more.
How
Can We Begin Search Engine Optimization For My Site?
Let's discuss your
needs. You can fill out our free estimate form by clicking here or give us a call at 1-866-647-9218.
We'll explain our SEO service and give you more information based on your type
of business.
eCommerce Website Marketing: SEO For eCommerce
An
e-commerce website needs to be developed in the proper way to be search engine
friendly. A search engine frienly website is much easier to integrate a
complete eCommerce SEO plan. Many
e-commerce sites are disregarded by search engines because they have been put
together poorly and search engine optimization basics were not taken into
consideration during development. OureCommerce websites are built to
optimize your site and allows buyers to find your site. This will drive more
traffic to your site which will create more sales!
One
of our main search engine optimization tactics is using a feature called
"dynamic titles". Dynamic titles will use your database to change the
title of your web site to match your products. Every time you add a new
product, the title will automatically be created. Search engines look for
variations in page titles and the more unique titles, the better. When you have
more titles the search engines see your site as a bigger site. The more content
you have, as long as it is relative to the searched keyword, the better your
search engine rankings.
Our e-commerce web design stands above the rest. Click here for our full
list of web design and marketing services.
With Google continually rolling
out Panda algorithm updates we’ve seen changes in the way eCommerce websites
are ranked. Panda updates seem to be focusing heavily on content and on-site
optimization. Google is looking for website owners to make their website
better, not just build links. Google has said their goal is to make the web a
better place and this change is pushing website to become more informative and
offer higher quality content.
Content: We’ve seen effects on eCommerce websites that have minimal content,
especially on ranking specific product pages. Many eCommerce websites,
especially sites with a large amount of products, have weak product
descriptions. We’ve seen these pages begin to drop. Other issues arise when
sites have a large amount of products with duplicate content. Often similar
products may have an identical description as another product on their website.
Not only can duplicate content on your own website effect rankings, but also
copied or supplied content. For example, many manufacturers provide product
databases and product descriptions are sometimes supplied. If you’re using the
same product description that other websites are using your chance of ranking
is greatly diminished.
Category Pages: Many times
large amounts of products in a category will create a type of duplicate
content. For example you have category A. Now category A has page 1, page 2 and
page 3 as you’re showing 15 products per page. Google often ends up seeing this
as 3 different pages optimized for the same keywords. This will give 3 pages a
third of the weight that one page could possibly have. There are ways around
this that we’re not going to get into for technical reasons, but the easiest
fix is to show all products on one page. Sometimes this is easy, as in the
example above with only 45 products in a category. If you have hundreds of
products showing all of them on one page may not be the best option.
Link Building: We hear so much
about link building, especially from clients. It’s old school SEO and everyone
still wants to submit 100 articles a month and blast content out to the web
with their links embedded. Remember, often these articles end up on a page rank
0 page and the incoming links probably means nothing. Our suggestion is instead
of blasting large amount of content to other websites, write great content for
your website. I’d rather a client post 4 great article a month on their own
website instead of sending out 100 questionable pieces. The content on your
website can last forever and bring direct traffic to you!
So, what is our link building
strategy? Build good content and people will want to link to you. If you can
get other people to link to you because they want to you can then focus on
making your website better. It then becomes a circle of developing good
content, building your brand and letting others link to you.
What makes for the best search
engine optimization company and how do you know if they are the right
company for you? The best way to know if an SEO company is a good one is to see
results. Results are everything and it's what you are after. If they can prove
that they have done for other clients what you need done, they should be a good
pick.
Guarantees
(Watch Out!) -
As the saying goes, "if it sounds to good to be true, it probably
is". If an SEO company guarantees results, be suspicious. The best search
engine optimizer will tell you, there is no exact way to know where your
website will be ranked in the search engines after optimization is complete.
Search engines do not reveal the exact way that they choose which website is
better than another, so know ones knows exactly what will place your site above
another.
Examples - Ask for examples of websites that they have
optimized and which keywords they optimized for. They should be able to show
you where in the search engines that client is appearing. If they can't give
examples, they probably don't have them!
SEO
Prices & Value -
As with web design services, it's not always how much you're paying but how
much you'll get in return. Paying $3,000 a month for search engine optimization
that produces results is a much better value than spending $500 a month on
optimization that does nothing, of course. Just be sure that the company you go
with can produce results. The search engines are powerful tools and your
website will gain traffic and business if SEO and website marketing is
implemented correctly.
