tag:blogger.com,1999:blog-40692779307172265192024-03-18T23:38:16.437-04:00Andrew LechlakDigital Strategist and His ThoughtsAnonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.comBlogger306125tag:blogger.com,1999:blog-4069277930717226519.post-29671212234137134612018-04-05T13:09:00.002-04:002018-04-05T13:09:20.638-04:00When God Made Light written by Matthew Paul Turner and illustrated by David Catrow<img align="left" border="0" height="318" src="https://images-na.ssl-images-amazon.com/images/I/61c3WZJG8pL._SY496_BO1,204,203,200_.jpg" width="320" />This is an amazing book. I have another book by Mr. Turner called When God Made You. It too has beautiful illustrations, an uplifting and positive message, and is fits in great with our bedtime routine. Part of the reason we read this book often is how attractive the cover and back cover are. They are definitely unique and striking.<br />
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The book does a great job of leading children and parents to talk about emotions, life, and family. It has a very similar tone to When God Made You.<br />
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"<span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 14px;">This light radiates, chasing away the shadows, providing the wonder and fun of stargazing or firefly chasing. Most important, this light appears in each child--an inner God-given spark that grows and will be used to change the world."</span><br />
<span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 14px;"><br /></span>
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: 14px;">We highly recommend this book to anyone.</span></span></span>Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com6tag:blogger.com,1999:blog-4069277930717226519.post-50746746432752964632018-03-14T10:00:00.001-04:002018-03-14T10:00:20.420-04:00The Heirs A Novel by Susan Rieger<h2>
The Heirs A Novel by Susan Rieger</h2>
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A riveting portrait of a family, told with compassion, insight, and wit, The Heirs wrestles with the tangled nature of inheritance and legacy for one unforgettable, patrician New York family. Moving seamlessly through a constellation of rich, arresting voices, The Heirs is a tale out Edith Wharton for the 21st century.<br />
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This is a very well written novel. I enjoyed the family dynamic between the adults even though this feels more like a young adult novel. I haven't finished the book but it is definitely gripping.<br />
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I really enjoy books where different story lines that don't feel related, become related. They make the journey so much more exciting because while they are not confusing, you end up forgetting small details that play a big role later.<br />
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I would definitely recommend this book. </div>
<br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0tag:blogger.com,1999:blog-4069277930717226519.post-35912552727979292092018-01-02T09:51:00.000-05:002018-01-02T09:51:32.987-05:00Religion - You Are Beloved<img class="img-responsive" src="http://images.randomhouse.com/cover/9781101906378?width=500&alt=no_cover_b4b.gif" height="320" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="211" />When I was attending a Library conference I heard about <i>You are the Beloved</i>. <i>You Are Beloved</i> is a daily devotional intended to empower readers to claim this truth in their own lives. It is intended to be used daily (duh) and focuses on quick ways to remember the importance of God in our lives. It's easy to get lost in the daily grind. The book has a nice succinct feel to it and it was easy to pick up at the beginning or end of the day for a few minutes.<br />
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<i>It will appeal to readers already familiar with Nouwen's work as well as new readers looking for a devotional to guide them into a deeper awareness of their identity in Jesus.</i><br />
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There are an outstanding amount of <a href="http://www.bloggingforbooks.com/reviews/index/isbn:9781101906378" target="_blank">positive reviews</a> for the book.<br />
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<br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com1tag:blogger.com,1999:blog-4069277930717226519.post-19783060611963668572017-11-29T22:38:00.000-05:002017-11-29T22:38:37.758-05:00A Short History of the Girl Next Door<div class="separator" style="clear: both; text-align: center;">
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I love young adult fiction. I don't like anything too serious and this book does a good job of toeing that line. It's not something that is going to keep me awake at night worried, but it definitely invokes strong feelings that make you want to keep reading.<br />
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Other reviews mention that the language is strong in the book. I can understand the importance of them for storytelling elements which is probably why it is young adult fiction.<br />
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<b>Equal parts hilarious and heartbreaking, this unrequited love story
will appeal to fans of Jennifer Niven, John Green, and Jesse Andrews.</b><br />
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When I saw the book had similar attributes to John Green I was pretty excited to give this as a gift. He is definitely a prolific author and I have enjoyed his works for years.<br />
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This book doesn't disappoint!<br />
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The author does a good job of writing as an anxious teenager and getting inside the mind of a male learning to cope with loss.<br />
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<br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com2tag:blogger.com,1999:blog-4069277930717226519.post-26348637240505940692017-10-26T14:44:00.002-04:002017-10-26T14:44:44.337-04:00God Gave us Family<br />
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<a href="http://images.randomhouse.com/cover/9781601428769?width=500&alt=no_cover_b4b.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" class="img-responsive" src="http://images.randomhouse.com/cover/9781601428769?width=500&alt=no_cover_b4b.gif" height="200" width="200" /></a>Seeing the cover of God Gave us Family, reminded me of the book I recently reviewed, <a href="http://blog.lechlak.com/2017/03/when-god-made-you-by-matthew-paul.html" target="_blank">When God Made You</a>. The book's illustrations appeared to be very similar. I knew we really enjoyed When God Made You so I thought we would check it out. I had requested the book and was checking out some of the reviews. They talked about traditional and non-traditional families and it feels very important to raise your kids with awareness that just because something is "normal" to them it doesn't mean something different should be weird, strange, or "abnormal". This book does an amazing job of getting that across.<br />
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We've read the book several times already. My son loves seeing the different animals and it's a great way to talk about difference and how we are all unique and special in our own way. </div>
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Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0tag:blogger.com,1999:blog-4069277930717226519.post-57247596846318368062017-10-19T13:45:00.001-04:002017-10-19T13:45:27.768-04:00The Graphic History of an American Founding Father<br />
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<h1>
Alexander Hamilton</h1>
Alexander Hamilton is still popular despite the time lapsed from when the Broadway show caught viral fire. I got this book hoping it would be a more visual representation of Ron Chernow's Alexander Hamilton book which is what the musical is based on.<br />
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We were lucky enough to get <a href="http://www.toledolibrary.org/" target="_blank">Ron Chernow at the Toledo Library</a> last year.<br />
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The book does a good job combining visuals and text to make the book easier to understand for a younger audience and allows them to more easily get through the important historical and moral lessons. This being a comic book opens up history to a wider audience. I really appreciate that.<br />
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I really enjoyed reading other reviews on the book before getting it at Blogging for Books.<br />
<h1>
Links</h1>
<a href="http://www.toledolibrary.org/card" target="_blank">Library Card</a><br />
<br />
<a href="http://encore.toledolibrary.org/iii/encore/record/C__Rb2153363?lang=eng" target="_blank">Print Book</a><br />
<br />
<a href="http://encore.toledolibrary.org/iii/encore/record/C__Rb2139142?lang=eng" target="_blank">eBook </a><br />
<br />
<a href="http://www.toledolibrary.org/blog/theater-nerds-unite" target="_blank">Blog - Theater Nerds Unite</a><br />
<a href="http://www.toledolibrary.org/blog/main-library-to-host-local-authors-poets-and-illustrators" target="_blank">Blog - Local Authors, Poets, and Illustrators</a>Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com3tag:blogger.com,1999:blog-4069277930717226519.post-26892345910304486342017-03-27T12:22:00.001-04:002017-03-27T12:22:36.807-04:00When God Made You By Matthew Paul Turner Illustrated by David Catrow<a href="http://images.randomhouse.com/cover/9781601429186?width=500&alt=no_cover_b4b.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" class="img-responsive" src="http://images.randomhouse.com/cover/9781601429186?width=500&alt=no_cover_b4b.gif" height="320" width="319" /></a>I got this book for my little dude because we love reading books and the cover looked amazingly beautiful. It had received really high remarks from other reviewers.<br />
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People mentioned a lot of diversity being displayed in this book and they were correct! This book makes it easy to tell your own story based on the images and colors in the book. Often times we will make up our own story from the pictures to keep books interesting and develop other vocabulary.<br />
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This is a good book for any age especially those under 5,6,7 where they still enjoy picture books.<br />
<br />
We will be reading this book all the time!<br />
<br />
<i>Through playful, charming rhyme and vivid, fantastical illustrations, When God Made You
inspires young readers to learn about their own special gifts and how
they fit into God’s divine plan as they grow, explore, and begin to
create for themselves. </i><br />
<br />
I can't recommend this book enough - it's thought provoking and very enjoyable for both my toddler and myself. Learn more information from <a href="http://www.penguinrandomhouse.com/books/537389/when-god-made-you-by-matthew-paul-turner-illustrated-by-david-catrow/9781601429186/" target="_blank">Penguin Random House</a>.<br />
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<a href="http://waterbrookmultnomah.com/books/537389/when-god-made-you-by-matthew-paul-turner-illustrated-by-david-catrow/" target="_blank">More on the Book </a><br />
<a href="http://waterbrookmultnomah.com/authors/82928/matthew-paul-turner/" target="_blank">More on the Author</a><br />
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Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0tag:blogger.com,1999:blog-4069277930717226519.post-71470521886255672952016-12-27T15:01:00.003-05:002016-12-27T15:01:41.669-05:00Rad Women, Rad BabyI grabbed this book thinking that it would be a cool topic to discuss with my 2 year old. Following the #HeForShe movement closely, I want to make sure my baby boy grows up nurtured in the right way. I thought this book might be too high level or too intense for him until I read the last paragraph of the description.<br />
<blockquote class="tr_bq">
This progressive and visually arresting book is a compelling addition to
women's history and belongs on the shelf of every school, library, and
home. Together, these stories show the immense range of what women have
done and can do. May we all have the courage to be rad!</blockquote>
So I thought I would give it a chance. It's neat to see the women illustrated in black and white so that their ethnicity is more obscured and that the focus is on their profile/resume. There were profiles of women I had heard of like Malala,
Marie Curie, Venus and Serena Williams, and Frida Kahl, but the great thing is there were dozens I had not heard of which means the author is bringing them to life.<br />
<br />
This book is phenominal and one I will certainly pass on to my children, friends, and family.It really wasn't a great read with the 2 year old - there aren't really eye catching pictures to keep him involved so I passed it onto an 8 and 10 year old - they LOVE it!<br />
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<br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0tag:blogger.com,1999:blog-4069277930717226519.post-12641296666652540982016-12-09T09:35:00.001-05:002016-12-09T09:35:51.567-05:00Striking Book for a Joke Gift<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNTA0EWJQ9p_QQd_BMaQL0Y529uetVEm3_TNzKr6a9lzhR0m5XePI19dgPE6gVguf0xPdmottmoAxVdWr3orWuB5MxGvR7nvuV2BhDTcdYOAGxYH4A8M6xTO4zM-0yssp_cYKzOov/s1600/9781607749660.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNTA0EWJQ9p_QQd_BMaQL0Y529uetVEm3_TNzKr6a9lzhR0m5XePI19dgPE6gVguf0xPdmottmoAxVdWr3orWuB5MxGvR7nvuV2BhDTcdYOAGxYH4A8M6xTO4zM-0yssp_cYKzOov/s320/9781607749660.jpg" width="245" /></a></div>
I grabbed this book as a joke for a friend. Since we love Arrested Development and the cover is one of the stars of the show, I thought what better than to give this to him as a prank. Had I flipped through the actual book, I would've realized my mistake.<br />
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The book is EXTREMELY interesting. It challenges the role of tradition, gender, and stereotypes by mixing celebrity males with women's fashion and settings. It takes a very unconventional approach to women's rights. The book might be portrayed as an art form, but I like it better as a political and cultural statement.<br />
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The book itself is heavy as a truck. It probably weighs a good 5 pounds so shipping it would be expensive. It's bigger than a normal size sheet of paper - definitely oversized which makes the images have a more lasting impact.<br />
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Exploring masculinity and femininity through this book is a neat concept and made a prank into an actual experience.<br />
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<br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com1tag:blogger.com,1999:blog-4069277930717226519.post-82922445446074384762016-11-23T12:22:00.000-05:002016-11-23T12:22:09.921-05:00Sayings for the Mom<br />
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<a href="https://blogger.googleusercontent.com/img/proxy/AVvXsEjStPiaITW8WOTSaYN858-LfE7bGewbqgylPQIn-C-vmaCsFsm7lI9xHIBLs6_QpXWCaKuWywjeGeoZRMdbsJMrPMBt1Yf2AJFa1TKpFxZqNZskRE4rGKx5e0dZhPKmqF6PVG8UYrXoR6gtzde3T3KQ6aztk-yZtx0ZdwScRJY2fWH30apUvwdJu4LJ-g6RFJ4=" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://images.randomhouse.com/cover/9781607749332?width=500&alt=no_cover_b4b.gif" height="349" width="400" /></a>
I grabbed this book for mom for Christmas. I thought for the woman that likes to hang sayings and signs on the wall, what better than an illustrated book of sayings. Judging from the picture online it appears to be a wider coffee table book.<br />
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It's actually a lot smaller. It's a little bigger than the width of a school notebook and about half as tall. </div>
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The book is funky, whimsical, and a little odd! It contains 50 sayings from around the world and does a great job displaying or illustrating (to steal from the title) these sayings to help articulate exactly what they mean. The book does a nice job of portraying the language so that it is easy to grasp. I am a little disappointed in the content. I was hoping for something a little lighter and happier, but some of the sayings are just too strange.<br />
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The other weird thing about the book is it seems to have no order. The sayings are all done randomly. I wish it would've been alphabetical by language, grouped by continent, or even time-period. <br />
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If you like funky world culture, then this book is a neat gift.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXs7tWZDpOfMEKMY3tPU4JXra6zsk-3YwYNvNl2zhZ4xhtnGa_VZFcDgLUhXTK_CaZS-DoRJyFNk9C5Dt-UwBULSZJte7h-ChZ9qKY6jiLUm3sMcA4Fbrc6T_nwqX19koESbw0Icid/s1600/9781607746959.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXs7tWZDpOfMEKMY3tPU4JXra6zsk-3YwYNvNl2zhZ4xhtnGa_VZFcDgLUhXTK_CaZS-DoRJyFNk9C5Dt-UwBULSZJte7h-ChZ9qKY6jiLUm3sMcA4Fbrc6T_nwqX19koESbw0Icid/s320/9781607746959.jpg" width="248" /></a></div>
We ordered this book for our younger cousins who absolutely love everything to do with Fairies. They love the typical fairies Disney has produced as off shoots from Tinkerbell in Peter Pan, but more so they love them in general. They've created little fairy gardens at their home, bed sheets, curtains, and have statues all over.<br />
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I've received books from Christopher Hart in the past and have loved his instructional perspective. This is another gem in the series. It covers everything from very detailed drawings that will take a lot of skill and practice, to those just beginning.<br />
<blockquote class="tr_bq">
After covering the basics of rendering these characters, Hart sets us
loose to interact with the book’s many exercises and challenges.</blockquote>
I highly recommend this book to any aspiring artists or those just loving the fantasy world. I am excited to give this book away!<br />
<h3>
OTHER BOOKS AND REVIEWS</h3>
<h3 class="post-title entry-title" itemprop="name">
<a href="http://blog.lechlak.com/2015/12/doodletopia-cartoons-by-christopher-hart.html">Doodletopia: Cartoons by Christopher Hart</a></h3>
Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0tag:blogger.com,1999:blog-4069277930717226519.post-1244075212477080692016-04-21T13:25:00.000-04:002016-10-21T13:26:04.503-04:00The I Quit Sugar CookbookThis book does a good job of using everyday language to explain scientific ideas with some really great recipes.<br />
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I've been getting a lot of these cookbooks lately. My sister has been
on a long term health kick and this was to help keep that going. The
recipes in here were definitely hit or miss for me, but she really
enjoyed all of the ones she has tried. I think there is something that
changes when you are on the long term health kick that helps trick your
body into thinking one way. I could definitely tell there wasn't sure in
the recipes, but my sister insisted it wasn't noticeable enough for
her.<br />
<br />
The ingredients were a huge challenge when
initially starting this recipe book. We have a local Kroger's and after
they remodeled and added a specific organic section it made finding the
ingredients so much easier. I would definitely keep this in mind when
picking up the book.<br />
<br />
Overall it's worth picking up just
for the deserts if you like fruit. The natural sugar in fruit
definitely makes the deserts delicious. If you've ever had homemade
apple pie without sugar then you know what I mean. <br />
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<img class="img-responsive" src="http://images.randomhouse.com/cover/9780553459159?width=500&alt=no_cover_b4b.gif" height="320" width="274" /><br />
<br />
<b>Synopsis:</b><br />
When Sarah Wilson gave up sugar for good, she developed a new repertoire
of inventive, go-to dishes for breakfast, lunch, and dinner. With 306
satisfying recipes for one-pan wonders, grain-free breakfasts, leftover
makeovers, smoothie bowls, and more, this comprehensive cookbook makes
living sugar-free easy, sustainable, and delicious.<br />
<br />
<b>Tagline:</b><br />
Find your happiest, healthiest self <br />
<br />
If you are already a fan of Sarah's writing and her dietary philosophies in general then this book will be a great selection for you. It has some really creative and
interesting food ideas that will allow you to eat delicious, healthy,
low-sugar foods, that will still satisfy your taste-buds. I have read however that it is very Americanized. For me that is a great thing :) I like the comfort of knowing what everything already is in my food, however I can see that for someone trying to be more adventurous this book might not be for you.<br />
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<b>Example Recipes:</b><br />
<ul>
<li>Bacon ’N’ Egg Quinoa Oatmeal</li>
<li>Gift-Wrapped Miso Cod</li>
<li>Caramelized Leek, Apple, and Rosemary Socca</li>
<li>Green Spaghetti and Meatballs</li>
<li>Two-Minute Desk Noodles</li>
<li>Broc Bites and Cauli Popcorn</li>
<li>Carrot "Bacon"</li>
<li>Red Velvet Crunch Bowl</li>
<li>Chocolate Peanut Butter Crackles</li>
<li>Strawberry Cheesecake Mug Cake</li>
</ul>
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<h3>
OTHER BOOKS AND REVIEWS</h3>
<h3 class="post-title entry-title" itemprop="name">
<a href="http://blog.lechlak.com/2016/03/fast-metabolism-food-rx.html">Fast Metabolism Food Rx</a></h3>
<h3 class="post-title entry-title" itemprop="name">
<a href="http://blog.lechlak.com/2016/02/b4b-super-foods-every-day.html">B4B Super Foods Every Day</a></h3>
<h3 class="post-title entry-title" itemprop="name">
</h3>
I received this book from <a href="http://www.bloggingforbooks.org/" target="_blank">Blogging for Books</a> for this review.
Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0tag:blogger.com,1999:blog-4069277930717226519.post-61900573104551087332016-03-04T09:09:00.001-05:002016-03-04T09:09:31.314-05:00Fast Metabolism Food Rx<div class="separator" style="clear: both; text-align: center;">
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The cover of this book is what really grabbed me. It is big, bold, and colorful, but what I really like is the alluding to changing your metabolism based on your diet. I've had this work with me and my tea drinking, so I am very interested in other ways of maximizing what I already do (love eating), and having it be more impactful.</div>
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<br />
<a href="http://images.randomhouse.com/cover/9780804141079?width=500&alt=no_cover_b4b.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" class="img-responsive" height="200" src="http://images.randomhouse.com/cover/9780804141079?width=500&alt=no_cover_b4b.gif" width="131" /></a><b>Quick Synopsis:</b><br />
Haylie Pomroy, celebrated nutritionist, and #1 <i>New York Times </i>bestselling author of <i>The Fast Metabolism Diet, </i>shares
a food prescription for the 7 most common ways your metabolism misfires
and leads to exhaustion, excess weight, and illness. With her targeted
eating plans you can feed your body back to a vibrant, energetic, and
thriving state.<br />
<br />
<b>Tagline:</b><br />
WANT TO FEEL GREAT, DISEASE-PROOF YOUR BODY, AND LIVE AT YOUR IDEAL WEIGHT? THEN, EAT YOUR MEDICINE <br />
<br />
<br />
All of that being said, the book really did a nice job of breaking down what types of food help with what. The appendix, oddly enough, might be my favorite piece.<br />
<br />
The appendix breaks down the Top 20 Foods for repairing:<br />
<ul>
<li>GI </li>
<li>Energy </li>
<li>Horomone </li>
<li>Cholestroeal Metabolism</li>
<li>Mood and Cognition</li>
<li>Blood Sugar</li>
<li>Immune</li>
</ul>
Then it also tells you what foods to definitely avoid that will leave you drained.<br />
<br />
I would recommend this book to anyone having some of the problems above to get a better idea of natural methods to repairing that or anyone actively working out or trying to be healthier.<br />
<br />
I received this book from <a href="http://www.bloggingforbooks.org/" target="_blank">Blogging for Books</a> for this review.
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com9tag:blogger.com,1999:blog-4069277930717226519.post-89583409670696004672016-02-24T16:52:00.003-05:002016-02-24T16:52:59.491-05:00Priceless Weddings for Under $5,000 (Revised Edition) by Kathleen Kennedy <br />
<div class="separator" style="clear: both; text-align: center;">
<em style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img class="img-responsive" height="400" src="http://images.randomhouse.com/cover/9780804185769?width=250&alt=no_cover_b4b.gif" width="268" /> </em><em style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;">Priceless Weddings for Under $5,000 (Revised Edition)</em></div>
by Kathleen Kennedy gave a lot of practical advice. It would be a great addition to your collection when planning your wedding, being the maid of honor, or maybe even the groom. This book was originally published 10 years ago (I think), but it definitely had current trends from 2015 aka cake pops and cup cakes.<br />
<br />
The book focused on a variety of vendors covering caterers, florists, halls, photographers, videographers, djs, photobooths, and more.<br />
<br />
Now we had a much larger budget for our wedding, but the concepts in this book definitely helped put things in perspective and help us refocus our efforts on what was more important to us which was a great time and remembering that day forever.<br />
<br />
I really liked the example stories and budget breakdowns that were offered throughout the book. <br />
<br />
<br />
<br />
<br />
<br />
<br />
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<br />
· All-new chapters on envisioning your ideal event as well as
using online resources and apps to find the most creative options and
the best deals<br /> · A questionnaire to help you decide—as a couple—on your top priorities for the day<br /> · Strategies for making—and keeping to—a budget<br /> · Dozens of unexpected ideas for booking a low-cost venue<br /> · Tactics for negotiating with caterers, florists, musicians, and photographers<br /> · Advice on which elements you can DIY to save thousands (without risking your sanity)<br /> · Menu plans, recipes, and many other low-cost alternatives for the food and drinks<br /> · Tips for finding stylish attire at a fraction of the cost<br /> · Real-life couples’ wedding stories, including complete budget breakdownsAnonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com3tag:blogger.com,1999:blog-4069277930717226519.post-36348677618377144062016-02-09T11:32:00.001-05:002016-02-09T11:32:18.732-05:00B4B Super Foods Every Day<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyQI_a_BSFJ6z8ZgbtesQ25dF3aswl3xVr2R-U7bxp8TUOF_BI5I6NQQn2dZjZHyYnSi4XvG8zuT6JS3BM4xToSDE8BGEj09eIkVLNG0Az8n_9Ahc9hWXC2nYYsOdLnjxBq6htzI8R/s1600/9781607749400.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyQI_a_BSFJ6z8ZgbtesQ25dF3aswl3xVr2R-U7bxp8TUOF_BI5I6NQQn2dZjZHyYnSi4XvG8zuT6JS3BM4xToSDE8BGEj09eIkVLNG0Az8n_9Ahc9hWXC2nYYsOdLnjxBq6htzI8R/s320/9781607749400.jpg" width="226" /></a></div>
I requested this book for my sister who is a total health nut foodie. She's the person that substitutes honey for sugar, uses whole wheat flower, and finds creative ways with cauliflower to make bread.<br />
<br />
The title of book is what originally drew me, Super Foods Every Day, along with the very vivid and bright colors of the food on the cover.<br />
<h3>
The book is gorgeous.</h3>
It has pictures of the food before prep and making the meal on the left, and then it has the final product pictures on the right. I haven't seen this very often when skimming through cook books, but it is a feature that should not be overlooked.<br />
<h3>
The recipes are good!</h3>
I don't say this lightly. I like eating sugar and things that really taste good, so I was pleasantly surprised to find the first 2 meals we had, are delicious! <br />
<br />
I received this book from <a href="http://www.bloggingforbooks.org/" target="_blank">Blogging for Books</a> for this review.Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com1tag:blogger.com,1999:blog-4069277930717226519.post-26893388678811872142015-12-07T12:29:00.000-05:002015-12-07T12:32:10.926-05:00Doodletopia: Cartoons by Christopher Hart<br />
<a href="http://images.randomhouse.com/cover/9781607746911?height=450&alt=no_cover_b4b.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="http://images.randomhouse.com/cover/9781607746911?height=450&alt=no_cover_b4b.gif" border="0" src="http://images.randomhouse.com/cover/9781607746911?height=450&alt=no_cover_b4b.gif" /></a>
<br />
The neat part of this book and why I think I am going to enjoy giving it as a gift, is that you are able to draw side by side with the author which makes the book interactive and the experience greater. You don't need special paper or a certain medium (pen, pencil, marker, etc.) to take advantage of the tutorial. There are a lot of helpful tips on each page to get you going in the right direction. If you have ever done uncork the artist or something similar where the artist really makes creating "art" easy by breaking down the drawing or painting into simple steps - then you will enjoy using this book. I am a terrible artist - I can't draw anything but mathematical graphs so seeing this book and how it broke it down into steps made it a lot more interesting for me. My father-in-law though is an exceptional artist. He will be able to really take advantage of fine tuning his skills with this book. <br />
<br />
There are 10 chapters over 160 pages covering different types of drawing which covers a wide variety of interests: people, animals, fantasy, props, or doodles.<br />
<br />
I hadn't heard about Christopher Hart until I saw this book on Blogging for Books, but <a href="http://christopherhartbooks.com/about/" target="_blank">his website</a> has a lot of credentials worth noting and backing up the authority of this book. The one that stood out to me was<br />
<blockquote class="tr_bq">
Chris has had the rare distinction of having had the top 1, 2 & 3
art books in the country, simultaneously, as reported by Nielsen
Bookscan.</blockquote>
That's an impressive feat and definitely worthy of checking out this book.<br />
<br />
Blogging for Books: <a href="http://www.bloggingforbooks.com/reviews/view/58566">http://www.bloggingforbooks.com/reviews/view/58566</a><br />
<br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com1tag:blogger.com,1999:blog-4069277930717226519.post-9979463191195693232015-11-20T10:21:00.000-05:002015-11-20T10:21:00.703-05:00Evanced Code for Dynamically Pulling Events in ASPXI can't take the credit for this one - this was all our IT department bailing me out. I needed to dynamically grab the events through with the XML or JSON feed so I could display them on our OPAC. I can do the front-end piece and if this was PHP no problem, but it was much faster to toss pride away and just ask for help.<br />
<br />
This code assumes you only have on URL (mURL) - if you have mutliple locations you'll need to create a dynamic solution. This was a pretty rapid test, but we will be adding in dynamic code. Once we do, I'll update the page accordingly.<br />
<br />
<b>SINGLE EVANCED FEED</b><br />
<script runat="server"><br /> Sub Page_Load()<br /> If Not Page.IsPostBack Then<br /> <br /> Dim mURL As String<br /><br /> <b>mURL</b> = "http://toledolibrary.evanced.info/signup/eventsxml.aspx?dm=exml&nd=365&lib=1010&ongoing=1"<br /><br /> Dim xmlDoc As New XmlDocument()<br /> xmlDoc.Load(mURL)<br /> Dim nodes As XmlNodeList = xmlDoc.DocumentElement.SelectNodes("/event/item")<br /> Dim pTitle As String = ""<br /> Dim pTitleCk As String = ""<br /> Dim pDate As String = ""<br /> Dim pTime As String = ""<br /> Dim pEndDate As String = ""<br /> Dim pDescription As String = ""<br /> Dim pLocation As String = ""<br /> Dim pLibrary As String = ""<br /> Dim pLink As String = ""<br /> Dim intCount As Integer = 0<br /> Dim pTest as String<br /><br /> For Each node As XmlNode In nodes<br /><br /> pTitle = node.SelectSingleNode("title").InnerText<br /> pDate = node.SelectSingleNode("date").InnerText<br /> pTime = node.SelectSingleNode("time").InnerText<br /> pEndDate = node.SelectSingleNode("enddate").InnerText<br /> pDescription = node.SelectSingleNode("description").InnerText<br /> pLocation = node.SelectSingleNode("location").InnerText<br /> pLibrary = node.SelectSingleNode("library").InnerText<br /> pLink = node.SelectSingleNode("link").InnerText<br /><br /> If (pTitle = pTitleCk) Then<br /> Else<br /><br /> 'Eliminate HTML tags<br /> pDescription = pDescription.Replace("<p>", "")<br /> pDescription = pDescription.Replace("</p>", "")<br /> pDescription = pDescription.Replace("<br>", "")<br /><br /> pTest = pTest & "<div class='event pull-left'><a class='swipebox-video' href='" & pLink & "?swipeboxVideo=1'><h2 class=''>" & pTitle & "</h2></a><div class=''>" & pDate & " (" & pTime & ")<br>" & pDescription & "</div></div>"<br /> <br /> 'pTest = pTest & "<div class='event pull-left'><a href='" & pLink & "'><h2 class=''>" & pTitle & "</h2></a><div class=''>" & pDate & " (" & pTime & ")<br>" & pDescription & "<a class='more-info' href='" & pLink & "'> More Info</a></div></div>"<br /> <br /> 'Response.Write(pDescription & "<br>" & pLibrary & ": " & pLocation & "<br><br>")<br /> '<a href='" & pLink & "'>More Info</a><br><br>")<br /><br /> intCount = intCount + 1<br /> <br /> Literal1.Text = pTest <br /><br /> End If<br /><br /> pTitleCk = pTitle<br /><br /> Next<br /> <br /> <br /> End If<br /> End Sub<br /> </script><br />
<br />
This is an example of the page in action:<br />
<a href="http://images2.toledolibrary.org/imagewall/_new/2015%20-%20OPAC/index.aspx">http://images2.toledolibrary.org/imagewall/_new/2015%20-%20OPAC/index.aspx</a>Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com1tag:blogger.com,1999:blog-4069277930717226519.post-15265576761491133262015-11-13T12:29:00.000-05:002015-11-13T12:29:06.193-05:00CASE STUDY: Breadcrumbs <span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Breadcrumb trails on a page indicate the page's position in the site hierarchy. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail. For complex or deep websites, </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">the correct type of </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">breadcrumbs are extremely helpful</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">. </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">There are three types of breadcrumbs: </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">location-based</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">, </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">path-based</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">, and </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">attribute-based</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">. </span></span><a class="Hyperlink SCX63363010" href="http://marketingland.com/breadcrumb-links-good-user-experience-yes-97848" style="color: inherit; text-decoration: none;"><span class="TextRun Underlined SCX63363010" style="color: #0563c1; font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Share Thurow</span></span></a><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> from Marketing Land does a good job summarizing the types of breadcrumbs and when to use them.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> I've modified them </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">to Library world examples.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span><div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; height: auto; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline; width: auto;">
<br /></div>
</div>
<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Location-Based</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
</div>
<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Location-based breadcrumbs help the user understand the websites structure by identifying your current page and linking to pages above</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> in the hierarchy.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
</div>
<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<br /></div>
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Example:</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
</div>
<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Home</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > </span></span><span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Services</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > Book Kits</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
</div>
<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">The structure is pretty obvious here. The user is on the Book Kits page that resides under Services and Services resides under Home. This type of breadcrumb supports usability, findability, and accessibility to improve the user experience. Findability is an important part of how I define User Experience</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> and it often gets left off of many User Experience diagrams.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
</div>
<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: center; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun EmptyTextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"></span><span class="WACImageContainer BlobObject SCX63363010" contenteditable="false" style="height: 446px; width: 446px;"><img alt="User Experience Honeycomb" class="WACImage SCX63363010" 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<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">User Experience Honeycomb by Peter </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Mo</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">rville</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">. Used with Permission.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Path-Based</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Path-based breadcrumbs are pointless. I'm not sure why they were ever invented, but they essentially create a trail for you of every page you've been to on the website. </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Example:</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Home</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > </span></span><span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Services</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > </span></span><span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Book Kits</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > </span></span><span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">About Us</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > </span></span><span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Home</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > </span></span><span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Contact Us</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > Catalog</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">There is no structure here that helps navigation. It duplicates the function of the back button, it confuses a user who might want to reference where they are in the website hierarchy</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> compared to home</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">, </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">it displays</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">a </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">creepy tracking </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">history trail is not helpful, and it confuses search engines </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">by </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">showing duplicate content links</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> with endless variations for robots to find.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Attribute-Based</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="OutlineElement Ltr SCX63363010">
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Attribute</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">-based is what every good e-commerce website should </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">have </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">implemented for filtering and faceted searching. This is the most complicated type of breadcrumb to implement correctly because with search engines it is extremely important not to portray duplicate</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">content. So making sure you setup correct </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">redirects (</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">htaccess</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">or p</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">roxy level)</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">to ensure </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">the </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">order of </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">the </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">filters doesn't matter is critical.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Example:</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">| Fiction x | Adult x | War x | History x</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">When us</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">ing</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> Attribute</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">-based</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> breadcrumbs it may or may not be helpful to include </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">L</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">ocation-based breadcrumbs. </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">I</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">n th</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">e</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">next </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">e</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">xample</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">, </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">I've mixed Location-based breadcrumbs and</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> Attribute-based breadcrumbs.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> The first 3 items are Location-based and the last 4 are Attribute-based.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Home</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > </span></span><span class="TextRun Underlined SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Services</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> > Book Kits | Fiction x | Adult x | War x | History x</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Hypothesis</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Breadcrumbs aren't aiding the user significantly and taking up valuable space.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Data</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Home Button: 1,555</span></span></div>
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">First Tier: 190</span></span></div>
<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Second Tier: 0</span></span></div>
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<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Total Users: 235,986 </span></span></div>
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<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-weight: bold; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Results</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<div class="Paragraph SCX63363010" style="background-color: transparent; color: windowtext; font-family: "Segoe UI",Tahoma,Verdana,"Sans-Serif"; font-size: 6pt; font-style: normal; font-weight: normal; margin-left: 0px; margin-right: 0px; padding-left: 0px; padding-right: 0px; text-align: left; text-indent: 0px; vertical-align: baseline;">
<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">T</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">here is an article from</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><a class="Hyperlink SCX63363010" href="https://developers.google.com/structured-data/breadcrumbs" style="color: inherit; text-decoration: none;"><span class="TextRun Underlined SCX63363010" style="color: #0563c1; font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Google</span></span><span class="TextRun Underlined SCX63363010" style="color: #0563c1; font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun Underlined SCX63363010" style="color: #0563c1; font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">on </span></span><span class="TextRun Underlined SCX63363010" style="color: #0563c1; font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px; text-decoration: underline;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Structured Data</span></span></a><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> and using breadcrumbs in searches which should put down all argu</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">ments about breadcrumbs being dated and pointless. </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">They use structured data and breadcrumbs to directly impact search results allowing user to not hit the desired landing page, but navigate to a subset of that page whether it is location or attribute based.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">If the big G uses it to help you tailor searches better for your audience, you better get on board.</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<b><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Structured Data</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></b></div>
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<span class="TextRun EmptyTextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"></span><span class="WACImageContainer BlobObject SCX63363010" contenteditable="false" style="height: 149px; width: 630px;"></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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<b><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Un-Structured</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Data</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> </span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></b></div>
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<span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">While the 2009 study from </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Jakob</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> Nielson and Kara </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Pernice</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> is ancient in regards to breadcrumb tracking, the large amount of data there is definitely one reason we still have breadcrumbs. </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">The book </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-style: italic; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Eyetracking</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-style: italic; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> Web Usability</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; font-style: italic; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;"> summarized the data and concluded that </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">"People look at breadcrumbs 30% of the time</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">"</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">. </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">Now realize that number has </span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">changed over 6 years, but the study combined with Google using structured data and you have a really hard argu</span></span><span class="TextRun SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"><span class="NormalTextRun SCX63363010" style="background-color: inherit;">ment to discredit.</span></span><span class="EOP SCX63363010" style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 19px;"> </span></div>
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Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com3tag:blogger.com,1999:blog-4069277930717226519.post-3757159818238268012015-05-15T15:01:00.000-04:002015-05-15T15:01:00.273-04:005 Google+ Tips to Help Local Businesses Thrive Online<div dir="ltr" id="docs-internal-guid-6266b1ef-388f-7fd1-2ac0-4996022acf7f" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Being a local business has a lot of perks, while carving out an online niche may not be one of the first to pop into your mind, maybe it should. Social networks, especially Google+ are filled with potential customers looking for local businesses to interact with. Consider the following 5 tips for thriving as a local business on Google+.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Think About Your Customers</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Yes, the current online trend is to optimize listings and websites for search engines. This is important, without SEO, it’s hard for customers to stand a shot at finding you, and organic searches are less likely to pan out in your favor. </span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">However, in this piece, we’re talking about Google+, not the </span><a href="http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Internet at large</span></a><span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">. Because of this, it’s important to optimize your site for your customers—the people you’re hoping come across your listing and take the time to look into what you have to offer. Use natural language and focus on what your business has to offer. Engage, share new content regularly and work to build connections. This is what really matters.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Customize</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">One thing is for sure, the more personal you can be, the more appealing your brand will look online. Take the time to customize your Google+ local page to differentiate your company from your primary competitors with great photos and a fully filled-out profile. Think about it, what makes one </span><a href="http://www.amishoutletstore.com/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Amish furniture store in Smithville, Ohio</span></a><span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> stand out from another? What does one running shoe store in Harrisburg, Pennsylvania have that another does not? Customization can go a long way.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Consider using banner ads, photos and videos that give an idea of what your brand is all about, tailor your </span><a href="http://www.customcontentcouncil.com/news/content-marketing-%E2%80%93-powerful-local-businesses" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">content toward your local community</span></a><span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> and promote relevant information. Customization matters for local businesses looking to get ahead online.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Don’t Waste Your Time</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">This should go without saying, but, if your target market doesn’t spend their time on Google+, all of the tips in the world will not help you grow your business on the network. Just do the minimum required to make your listing look good and move on.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Do a little </span><a href="http://www.adjustyourset.com/news/real-google-plus-demographic" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">research</span></a><span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">. Find out where your customers spend their time online. For example, if you’re looking to connect with crafty stay at home moms, </span><a href="http://www.pinterest.com/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Pinterest</span></a><span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> might be more appropriate. It all depends on what you have to offer, and who is a part of your target demographic. Know this before placing a strong effort on Google+ or any other social network, but, remember, Google+ can influence search results, so do not discount it; use your research to determine how much time the network deserves on your end.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Keep Up With Your Listing</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Like all other social networks, or most of them at least, a successful Google+ account is dependent upon commitment. If you’re not willing to put time into updating your content and modifying your listings, it might be better not to create an account in the first place. </span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Take the time to update your listings on a regular basis and to monitor that listing’s performance to determine whether your efforts are paying off or not. If a listing has a high page rank, let it be; there’s no reason to mess with a good thing. In either case, keep up with your account, this is critical.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Use Reviews to Your Advantage</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Customers, especially local customers, tend to rely upon online reviews when choosing new businesses to work with. This is where your Google+ account can really work to your advantage; these reviews are also helpful for improving your search rankings.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Take the time to </span><a href="http://www.searchenginepeople.com/blog/google-plus-local-ranking.html" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">request reviews from your customers</span></a><span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, in person and through an email marketing campaign. Thank those who take the time to recognize your business; they’re doing more of a service to you than they’re probably aware of.</span></div>
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<span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Whatever you do, Google+ can play a major role in increasing your online presence, especially if you’re a local business. Get started by taking full advantage of the network and following the tips above.</span></div>
<br /><br /><br /><br /><br /><br />Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com1tag:blogger.com,1999:blog-4069277930717226519.post-40779848285569314512015-05-08T12:30:00.000-04:002015-05-08T12:30:01.755-04:00SEO Basics: How Online Marketing is Changing<div dir="ltr" id="docs-internal-guid-b7401591-32df-6d3c-ccb3-60697ccdee7f" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">SEO Basics: How Online Marketing is Changing</span></div>
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<span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">The online marketing landscape has evolved immensely throughout the past few years. The age of stuffing websites with keywords and depending solely on Facebook for social media traffic is over. Businesses must adapt to these online marketing changes to achieve better search engine rankings and more online traffic. Be sure your company is taking part in these changes and that you know what to look for in your SEO program. </span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Content</span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">In the past, Google and other search engines placed a premium value on keywords for search engine rankings. Today, Google now values content as a major determination for search engine rankings. Although the keywords in the content are important, the most valuable aspect is the quality of the content. Examples of online written content include blogs, sponsored articles, and press releases. A recent trend in search engine optimization is the emergence of visually based content like photos and videos. Essentially, search engines place a higher value on content that is engaging and warrants a discussion.</span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Social Media</span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">For many businesses, social media networks are a great source of public relations. In addition, social media networks </span><a href="http://www.searchenginejournal.com/knowing-roi-social-media-campaigns-important/124049/" style="text-decoration: none;"><span style="background-color: transparent; color: #0563c1; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">provide traffic to websites</span></a><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> and helps with search engine optimization by providing social value to a business. While the standard social media networks include Facebook and Twitter, this may not be the case for every business. For example, a company that is based on business-to-business transactions might value LinkedIn as their best social media network instead. </span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Link Building</span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">External links on other websites is still a major part of online marketing. And while this can easily be achieved by submitting a website link to online directories and forums, this may not be the top way to achieve the best search engine optimization. Many companies are reaching their target audiences online by having their link, their content, or an advertisement, on a niche website. For example, CEO Bart Knellinger says in online </span><a href="http://www.progressivedentalmarketing.com/contact/meet-our-ceo.aspx" style="text-decoration: none;"><span style="background-color: transparent; color: #0563c1; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Progressive dental marketing</span></a><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, this includes sharing your link on a dental related website.</span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Mobile-Friendly</span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">The popularity of mobile usage continues to grow. It is therefore a standard in online marketing to have a website that is mobile-friendly. Some business might interpret this as a need to create a mobile application. However, this usually means creating a website that is responsive and will perfectly fit the size of the screen of any electronic device. Google values websites that are mobile-friendly. The more electronic devices that can comfortably access a website, the more traffic possibilities for your company website. </span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Internet marketing is reaching an age where mobile is going to be everything. As online marketing continues to evolve, businesses must stay on top of the changes.</span></div>
Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com16tag:blogger.com,1999:blog-4069277930717226519.post-58684550697711125172015-05-06T10:46:00.003-04:002015-05-06T10:46:44.395-04:00Book Review: Tied my Up for Hours - How to Tie a Tie<a href="http://images.randomhouse.com/cover/9780804186384?width=500&alt=no_cover_b4b.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="img-responsive" src="http://images.randomhouse.com/cover/9780804186384?width=500&alt=no_cover_b4b.gif" /></a>The book "How to Tie a Tie" covers fifteen different ways to tie a tie, along with how to tie a bowtie. There are plenty of graphics throughout the book that
illustrated the instructions for tying the different knots. The graphics were clear and
easily followed by even a novice such as myself. I really appreciate this as to watching a video online because the video moves far faster than my hands do when trying to tie a tie. I would be constantly pausing the video and rewinding just to see exactly how their hands moved.<br />
<br />
The book does not lay flat - shocker. Other reviews have mentioned this as well and if there was a built in mechanism for making the book stay open on a page I'd be even more grateful. Right now I use a paper weight to hold open my page when getting the steps down.<br />
<br />
Of course I tried my best to work through the instructions for tying the different
knots - I leave my ties tied to save time in the morning so I don't often need to tie them and when I do - I usually forget how.This book provides a great quick access guide for those times that I do need to retie them so in that respect it almost works as a coffee table book too! (Just too small) We've often had a conversation about how to tie a bow tie so this will be a great tool in teaching that long died sought after skill.<br />
<br />
Inside the book you'll find:<br />
* Step-by-step instructions to knot neckties for casual, office, and evening wear<br />
* Tailoring basics for dressing excellence<br />
* Guidelines for matching cufflinks to shirts, folding pocket squares, and other essential finishing touches <br />
<br />
<blockquote class="tr_bq">
"A well-tied tie is the first serious step in life," quipped Oscar
Wilde, a fashion genius who could knot an ascot as well as he could turn
a phrase. For the rest of us, there's <i>How to Tie a Tie</i>. Whether
you have always wanted to master a classic Windsor knot or simply need
to rustle up an acceptable bow tie, this is your personal guide to
dressing seriously well.</blockquote>
<br />
This makes a great graduation gift from high school or college!Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0tag:blogger.com,1999:blog-4069277930717226519.post-78900209822026059482015-05-01T12:29:00.000-04:002015-05-01T12:29:00.117-04:00Kentico Webinar SummaryKentico Webinar Summary<br /> Open Source<br /><br /> SQL DB, .NET (can write from scratch), Create custom controls for extendibility<br /><br /> A ton of pre-built functionality / widgets: polls, form building, social, etc.<br /><br /> Drag and Drop Interface for .NET Controls, widgets, extensions, layout, and menus.<br /><br /> WYSIWYG Editor w/ Permissions ( similar to our CMS )<br /><br /> Approval Process / Workflow<br /><br /> Integration with Active Directory via LDAP<br /><br /> Email Capture Forms w/ Auto Responder & Attachments<br /><br /> Re-use and Re-purpose Content<br /><br /> Constant Contact – possible to integrate<br /><br /> Search Site<br /><br />o User Management integration <br /><br />o Sign up to receive something<br /><br /> Multiple Blogs <br /><br /> Design based on a Master Page (like visual studio)<br /><br />o Filterable<br /><br />o Indexes<br /><br /> PDFs<br /><br /> Word<br /><br /> Excel<br /><br />o Kids<br /><br />o Teens<br /><br />o Seniors<br /><br />o Ability to customize through <br /><br /> Templates<br /><br /> CSS<br /><br /> Timed Posting – Schedule Posting <br /><br /> Auto-Post to Social Networks<br /><br /> 3 types of chat built in: group, single, auto (pop up)<br /><br /> Social Login with OpenID<br /><br /> Ability to preview in device specific format<br /><br /> Calendar / Registration feature - ability to add to outlook, iCal, Google Cal<br /><br />o Adding these features to the current calendar would be great, but iii might have that <br /><br />locked down<br /><br />Example Website on Kentico<br /><br />Sauder.com<br /><br />Cuyahoga County Public LibraryAnonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com13tag:blogger.com,1999:blog-4069277930717226519.post-52563258011407209392015-04-24T09:20:00.000-04:002015-04-24T09:20:00.055-04:00 Mobile Web Development Building Mobile Web Experiences <div class="row">
<div class="col-xs-12">
<h2>
Syllabus</h2>
<div class="pretty-format">
In this course, you will learn how
to build web experiences that adapt to the different screen sizes and
capabilities that mobile devices offer, and how to scalably optimize
media for mobile and desktop. We will cover programming touch
interaction, as well as how to optimize form field input for mobile
devices and use APIs like geolocation and the accelerometer, and
ensuring your web experiences work great when network conditions are
sub-optimal. Finally, you’ll gain the tools to investigate performance
in mobile applications, with a strong understanding of mobile
networking, battery usage patterns and optimizing paint techniques to
build smooth animations on mobile.<br />
<h3>
Lesson 01: Syllabus</h3>
We’ll start with a high-level overview of the course and what to
expect in it. We’ll also go into more depth on what we mean by mobile
web development, and why you should care about it.<br />
<h3>
Lesson 02: Mobile Development Tools</h3>
Workflow and tooling is incredibly important for building great web
apps, and this carries over to mobile web development. This lesson will
show you how to use the Chrome Developer Tools to develop for the mobile
web.<br />
<h3>
Lesson 03: Mobile UX and Viewport</h3>
Designing for the mobile web is all about a smooth user experience.
This lesson will get you thinking about how to achieve that on mobile,
and we’ll introduce the first of many tools you need to achieve this:
the viewport.<br />
<h3>
Lesson 04: Fluid Design</h3>
Mobile means lots of different devices and form factors. We’ll
discuss how to make your site responsive, clean, and user-friendly on
multiple devices and layouts.<br />
<h3>
Lesson 05: Media Queries</h3>
Sometimes different devices call for fundamentally different layouts.
This lesson will teach you how to achieve this using media queries.<br />
<h3>
Lesson 06: Responsive Images</h3>
Media requirements are different in mobile - network constraints and
very high resolution screens set up a conflict that can be challenging.
We’ll talk about how best to integrate media into your mobile web
applications, and adaptively scaling images based on the environment.<br />
<h3>
Lesson 07: Optimizing Performance</h3>
Users expect a fast, seamless experience on mobile. We’ll go over
optimizing various performance metrics to improve that experience, such
as network, cpu, rendering, and battery performance.<br />
<h3>
Lesson 08: Touch</h3>
Touch input is fundamentally different from mouse input, and requires
you to think about your user interactions differently. We’ll go over UX
concerns with touch-based interaction, and how to design user
interactions that work across devices.<br />
<h3>
Lesson 09: Input</h3>
Using a keyboard on mobile is awful. We’ll discuss ways to improve
it, using semantic input for form data, and other user input options on
mobile.<br />
<h3>
Lesson 10: Device Access</h3>
Mobile devices have a full array of sensors typically unavailable on
desktop. We’ll talk about camera access, geolocation, and other sensors
and feedback you have access to on mobile.<br />
<h3>
Lesson 11: Offline and Storage</h3>
It’s an unfortunate reality that mobile users aren’t always online.
We’ll go over using the local cache as well as local storage APIs to
give your users a great offline (and partially-online) experience as
well.<br />
<h3>
Lesson 12: Wrap-up</h3>
We’ll finish up the class by talking briefly about other topics to
consider, such as app experience, monetization, deployment and
distribution. We’ll also point you to other resources to look at moving
forward in your career.<br />
</div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com125tag:blogger.com,1999:blog-4069277930717226519.post-24533968094472912622015-04-23T14:08:00.001-04:002015-04-23T14:08:17.626-04:00.htaccess - character conversion, https, and no wwwIt should be done in this order<span class="im"><br /><br />0. Redirect upper case URLs to lower case URLs<br /></span><br />
<div>
1. Redirect http to https<span class="im"><br />1. Redirect www to non-www<br /></span></div>
<div>
If
you use a proxy on the network all of this would be a lot easier to
accomplish, but in the .htaccess file I think you can combine steps 2 and
3. <br /><br /><br /><b>STEP 1 - UGLY, but the only way I know of in htaccess</b><br />RewriteEngine On<br />RewriteBase /<br /><br /># If there are caps, set HASCAPS to true and skip next rule<br />RewriteRule [A-Z] - [E=HASCAPS:TRUE,S=1]<br /><br /># Skip this entire section if no uppercase letters in requested URL<br />RewriteRule ![A-Z] - [S=28]<br /><br /># Replace single occurance of CAP with cap, then process next Rule.<br />RewriteRule ^([^A]*)A(.*)$ $1a$2<br />RewriteRule ^([^B]*)B(.*)$ $1b$2<br />RewriteRule ^([^C]*)C(.*)$ $1c$2<br />RewriteRule ^([^D]*)D(.*)$ $1d$2<br />RewriteRule ^([^E]*)E(.*)$ $1e$2<br />RewriteRule ^([^F]*)F(.*)$ $1f$2<br />RewriteRule ^([^G]*)G(.*)$ $1g$2<br />RewriteRule ^([^H]*)H(.*)$ $1h$2<br />RewriteRule ^([^I]*)I(.*)$ $1i$2<br />RewriteRule ^([^J]*)J(.*)$ $1j$2<br />RewriteRule ^([^K]*)K(.*)$ $1k$2<br />RewriteRule ^([^L]*)L(.*)$ $1l$2<br />RewriteRule ^([^M]*)M(.*)$ $1m$2<br />RewriteRule ^([^N]*)N(.*)$ $1n$2<br />RewriteRule ^([^O]*)O(.*)$ $1o$2<br />RewriteRule ^([^P]*)P(.*)$ $1p$2<br />RewriteRule ^([^Q]*)Q(.*)$ $1q$2<br />RewriteRule ^([^R]*)R(.*)$ $1r$2<br />RewriteRule ^([^S]*)S(.*)$ $1s$2<br />RewriteRule ^([^T]*)T(.*)$ $1t$2<br />RewriteRule ^([^U]*)U(.*)$ $1u$2<br />RewriteRule ^([^V]*)V(.*)$ $1v$2<br />RewriteRule ^([^W]*)W(.*)$ $1w$2<br />RewriteRule ^([^X]*)X(.*)$ $1x$2<br />RewriteRule ^([^Y]*)Y(.*)$ $1y$2<br />RewriteRule ^([^Z]*)Z(.*)$ $1z$2<br /><br /># If there are any uppercase letters, restart at very first RewriteRule in file.<br />RewriteRule [A-Z] - [N]<br /><br />RewriteCond %{ENV:HASCAPS} TRUE<br />RewriteRule ^/?(.*) /$1 [R=301,L]</div>
<br /><br /><br /><b>STEP 2 AND 3</b><br />RewriteCond %{HTTP_HOST} ^www\.example\.org[NC]<br />RewriteRule ^(.*)$ https://example.org/$1 [L,R=301]Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com1tag:blogger.com,1999:blog-4069277930717226519.post-21277738538761603582015-04-17T09:20:00.000-04:002015-04-17T09:20:00.532-04:00Graduating Treemaps in Google Analytics to the Acquisition section<div class="Ct">
<b>Graduating Treemaps in Google Analytics to the Acquisition section</b><br />/by <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a class="proflink aaTEdf" href="https://plus.google.com/109263234071604312174">Joan Arensman</a></span> <a class="ot-hashtag aaTEdf" href="https://plus.google.com/s/%23analytics" rel="nofollow">#analytics</a> <a class="ot-hashtag aaTEdf" href="https://plus.google.com/s/%23treemaps" rel="nofollow">#treemaps</a> <br /><br />We introduced Treemaps last October (<a class="ot-anchor aaTEdf" dir="ltr" href="http://goo.gl/gfraL9" rel="nofollow" target="_blank">http://goo.gl/gfraL9</a>)
to bring you more insights into your AdWords performance, helping you
visually identify trends and opportunities. If you missed <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a class="proflink aaTEdf" href="https://plus.google.com/106672809920357238997">Matt Lawson</a></span>'s overview at the time, you can check it out here: <a class="ot-anchor aaTEdf" dir="ltr" href="http://goo.gl/Yeomps" rel="nofollow" target="_blank">http://goo.gl/Yeomps</a><br /><br />To
bring the same quick, visual insights to all your channels, we’re now
adding Treemaps to the Acquisition section. This allows you to see a
graphical representation of all your incoming traffic and instantly
compare the performance of different channels. You can plot any volume
metric (like Sessions or Transactions) against any relative metric (like
Pages/Session or Avg. Session Duration).<br /><br />Look for Treemaps in
the Acquisition section (Acquisition > All Traffic > Treemaps) the
next time you open Google Analytics, or check out the Help Center
article: <a class="ot-anchor aaTEdf" dir="ltr" href="http://goo.gl/eDjz4j" rel="nofollow" target="_blank">http://goo.gl/eDjz4j</a><br /><br />Happy analyzing!</div>
<a class="d-s ob Ks" href="https://plus.google.com/photos/111224383669619377607/albums/6122813220745914657/6122813224628549106" tabindex="0" target="_top"><img class="ar Mc" itemprop="image" src="https://lh3.googleusercontent.com/-sILf2s_WWfU/VPiaMBAMdfI/AAAAAAAAKps/3b6t3ybi6F4/w506-h281/treemaps_4.png" style="max-height: 281px; max-width: 506px;" /></a>Anonymoushttp://www.blogger.com/profile/10856473536336921579noreply@blogger.com0