Monday, October 28, 2013

Tips To Make Your Company Stand Out Online In All the Right Ways

According to statistics, there are more than half a million new businesses going live in the U.S. in any given year. How do you stand out in the crowd? Here are ten tips for helping your business make a splash.

Be Everywhere

Social media is critical, of course, but so is having an up-to-date website and blog. You'll also want fresh newsletters and RSS feeds to keep your customers abreast of any new developments within your company. In short, make sure you're in ads, timelines and inboxes all across the web. Keep your company in people's minds by updating as much as possible.

Know Thy Enemy

Who are your biggest competitors? Do they offer anything you don't? Visit their site and pretend that you're a potential customer. What immediately stands out? Ask yourself these questions and decide what may be a good option for your company, and come up with a plan to compete.

Holler Back

Customers love when you engage them personally, especially if you add a humorous touch. Using funny commercials, advertisements and banners will gain more attention and publicity for your company. These are the kinds of interactions that go viral, so don't be afraid to respond to comments and complaints directly.

Apologize for Mistakes

Speaking of complaints, a lot of companies like to pretend that they never receive any, which does nothing for their image. Try apologizing for any goofs in an open, honest way, and see what that humility does for the customer's perception of your business.

Learn to Navigate SEO

SEO, or search engine optimization, is the way you'll put your business on the virtual map. Get comfortable with software from Google Analytics and SEO Book, which will help you track and analyze how traffic is coming to your website.

Make Every Conversation Personal

Has any customer in history ever expressed admiration for a lengthy customer service script? Ditch the lines and focus on creative, tailor-made service instead. Again, this is how companies go viral and get people talking.

Imitate Your Betters

If you're a fan of a particular business or blog, don't be afraid to copy their example. Many actively encourage it, like the Domo Blog, which offers business analytic and intelligence to help new brands grow.

Hold Giveaways

Everyone likes swag, and there's actually a psychological basis to the success of intermittent reinforcement, where rewards are random and unpredictable. It's easy to use this on customers by holding contests, raffles and sweepstakes where the winner is a surprise every time. Your customers will go crazy for it!

Keep Up With The Trends

Gangnam Style, the bizarre video of a South Korean pop star, was one of the best things to happen to the business world. Everyone from Intel, to the U.S. Naval Academy got in on the endless parodies it inspired, and it brought huge attention to anyone who jumped in the fray. Future fads can do the same for you.

Love Your Product or Service

Why should anyone care if you don't? Don't be one of those CEOs caught red-handed using another brand. Stay loyal to your business and your customers will, too. Advertise your endorsements of your company and explain what it offers in an easy to understand way.


These are just a few tips for making your company stand out in an overcrowded market, especially in the online world. Ultimately, your passion and perseverance will mean more than your marketing, so stay true to your company and you'll be fine.

11 comments:

  1. parkinsons caregivers
    -The Caregiver Space is an online community dedicated to providing support for Senior Caregiving, Family Caregiving Alliance and Spouse Caregivers.

    ReplyDelete
  2. The tips you shared was wonderful and very knowledgeable. I also found the many points which solve my some problems. Thank you so much for sharing this info.

    http://www.vindiaservices.com

    ReplyDelete
  3. In today's world of advanced technology the company totally shows its behavior through the website it owned, but the website must follow the Google rules, these are good ideas shared here but these are completed by getting the right digital marketing agency like http://technocrab.com/our-profile.html who offers the real world happenings through SERP.

    ReplyDelete
  4. Blog cover all topics of online marketing & give information about online business.
    The right online marketing gives your business hike & more sales revenue . company like samyak Infotech gives complete solution to it.

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. There is more now a days that required to get ROI towards any website and that is the Google friendly web design and for that valuable information visit websites like http://www.appsshoppy.com/

    ReplyDelete
  7. This comment has been removed by the author.

    ReplyDelete
  8. Awesome tips. Another way to promote your brand is with digital billboard advertising. Fliphound is affordable, easy to use and you can pay as you go while managing your campaign online at www.whitechek.com

    ReplyDelete
  9. There is more now a days that required to get good ROI towards any website. we need SEO & good website design, responsive website & mobile friendly and that is the Google friendly web design services at http://www.avemflytechnology.com/seo-company-in-delhi

    ReplyDelete
  10. This comment has been removed by the author.

    ReplyDelete
  11. Thanks for sharing, nice article. Check the below projects.
    belt conveyors

    ReplyDelete