The world of social media has opened to doors to
a plethora of opportunities for consumers to share their thoughts and opinions
on everything from the weather and politics to adorable photos of cats where
photo-shopped hipster glasses. When it comes to social media for businesses,
professionals must take care to enact a more structured approach to the
information that is shared and the interactions they engage in with prospective
clients and customers. Marketing agencies everywhere are taking note. The top LA marketing firms are
paying attention to what’s happening in social media.
When businesses enact a “one foot in the door”
approach to social media they tend to fail. The social media audience requires
genuine interactions and consistency to stay interested. Potential buyers and
customers need valuable information that is interesting and shareable. Common
sense approaches to high quality content will increase both your search and
social media visibility. The convergence of social media and search engine
optimization (SEO) is a powerful thing. Here are some tips from my Los
Angeles marketing firm to help you harness the powers of Social SEO:
Facebook:
·
Think outside the box. Facebook users are constantly bombarded
with boring advertisements and ho-hum content. Present a visually exciting page
that will catch the eye of potential customers and regularly follow up with
engaging and relevant content to keep followers
·
Be a good host. Facebook users are under no obligation to like
your page. When a user fans your page they virtually declare to everyone in
their social web that they like your product, brand, business, etc. A little
thank you can go a long way.
Twitter:
·
Pay attention to the comments about your business, brand, or
product. Make sure to pay attention to your target market and prospective
clients to see what they’re sharing and following.
·
Ask engaging questions that get prospective customers involved.
Honest sharing shows users you’re listening.
·
Respond to requests, comments (good and bad), and compliments in
real time.
·
Persistence pays off. Engage with your community regularly.
Gaining followers and creating quality content takes time, don’t waste it by
dropping the ball on your social media interactions.
Pinterest:
·
Create engaging content by using compelling images that stir a
reaction in your target audience.
·
Use hashtags (ex: #hashtag) when you create pins and tweet those
pins. Social media intertwines so make the most of it.
·
When a user repins one of your pins, take care to follow that
user. You’ll gain new fans by paying attention to whose watching you.
Tell me! How do you interact with clients on the
various social media platforms? What negatives and positives have you
encountered through social media for your business? Do you have any favorites?
Do you have any tips or tricks of your own?
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