Tuesday, April 23, 2013

Review: SEO Failure? Where to Point the Fingers


Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations, the blame goes immediately to the SEO company, department, or expert, and rightfully so. These are the people in charge of making sure SEO succeeds, so these are the people that will most likely take the blame (and be happy to do it). However, it’s important to realize that just because they are forced (in a sense) to take the blame doesn’t mean they are actually to blame.

The Client vs. The Expert vs. Google: Who Is Really to Blame for an SEO Failure?

If you want to be an informed client or informed SEO expert, it’s important to see all different sides to a failure and consider all different outcomes. Below explains the three different parties that are most likely to be at fault and some of the reasons and instances that might put them in that position.
The rest of the article is great. It has comparisons of whom is to blame - the client or the SEO company. The most common failure is done by the search engine optimization company. They try to find a quick method and often end up getting initial results before failing as a black hat method.
Black Hat Tactics. Any black hat tactic that is used—cloaking, keyword stuffing, duplicate content, etc.—is entirely the fault of the SEO department such as link farms for backlinks.

Poor Communication. Those in charge of SEO need to make sure that they are communicating with the client. The client might not always know that they should be asking about a particular method or approach, so it’s your job to keep them completely in the loop. This will often spark questions and will help keep that partnership between client and agency/expert strong. If an SEO simply decides not to communicate a change with the client and the client doesn’t like it in the future, that’s the SEO’s fault.


General Laziness. This might seem obvious, but as with anything, an SEO agency or expert can get lazy and just not feel like helping. It’s as simple as that.


False Guarantees. Many SEOs give false guarantees such as “Number 1 Ranking in One Month Or Your Money Back.” If an agency couldn’t deliver on this, it’s their own fault because they should know that guarantees are not possible in SEO.


Read more on the article site to find out more common methods of how to identify where the failures occur.

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