Friday, April 19, 2013

How To Use Location Based Marketing Strategy


Entrepreneurs and businesses are always looking for new and effective techniques for conveying their business messages and promotional content to users that are most likely to be interested in their products and services. However, most of the Small and Medium Enterprises don’t have big funds to deliver their marketing material to potential customers. Location based marketing strategies are very effective in such situations and many of the businesses opt for it.

Before you opt for location based marketing you should know that it is not a piece of cake and proper knowledge is required to get the most out of it. It can be really tricky, even if you have lots of web experience. One of the sure shot techniques for achieving desired result from location based marketing is by hiring an IT outsourcing company and letting them do the work for you. You just have to make sure that they have enough experience and proven capabilities required for your projects success.

Mentioned below are some of the geo-targeting tips that have proved to be very effective in the past for many enterprises.

MarketMeSuite Software: Use this software to find out the keywords that are most relevant to your business and target the customers who are specifically looking for services provided by you in your area of functioning.

Use enhanced SEO based on geo-targeting: You can run targeted IP address beta tests using Google Adwords to improve your returns from your Pay-Per-Click campaigns. Further, you can always offer location based deals and promos to check the effectiveness of your tactics.

Localized domains: You should buy the domain extensions of your website for countries where you want to target customers. Make these websites deal in local currencies as this will create more trust and comfortable environment for visitors.

Use Nearby Tweets: This is a great website that allows you to see what people are talking about in any particular city. You can search for anything that is related to your business and join the conversation where it is happening. You can talk to them and get very useful information such as their likes and dislikes etc. Further, you can also invite them to visit your business and try out your specialties or any newly launched products.

Have a nice Mobile presence: Users are shifting more and more towards mobile devices for things that they usually did on computer systems. This makes it very important for you to have a mobile friendly website which appears in results when people search for services and products offered by you.
There are many more things that you can do to market your business more effectively in local area but these would be enough for now. They will help you in starting a really effective and result oriented location based marketing campaign for your business. You can go for more options and techniques once you have applied these and start understanding how things work in location based marketing.

About the Author: Chris Miller is a blogger cum web developer @ a leading Software development company, Xicom which provides , software development outsourcing, web application development services, software development, outsourced IT services & BPO.

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