Monday, May 27, 2013

10 Best off-page SEO practices to boost your website rankings

Off-Page SEO (Search Engine Optimization) is one aspect of your SEO that you do not have direct control over. However, you can still influence your off-page SEO, and sometimes you can affect it directly. Here are ten ways that you can affect your off-page SEO in order to help rank your website a little higher in the search engine results pages.

1 - Add your link to suitable comment sections

There are still comment sections out there that will allow you to link from them, and the links are still indexed by Google so they have a good affect on your websites SEO. It may take a little bit of searching and research, but it is a solid method for getting more links to your website.

2 - Find suitable link partners

It is very easy to find link partners, but finding suitable ones is difficult. Some people have lots of websites and blogs that are spread across different domains and have different IP addresses. If you are in a similar position, then you can become a link partner with this person and start swapping reciprocal links between your sites. You can do this an awful lot because your activity does not look suspicious. You avoid suspicion by not reciprocally linking two sites directly. For example, if you have website A B and C, and your partner has website 1 2 and 3, you link A to 1, but link 1 to B, and B to 2 and 2 to A or C. The more websites you have then the more convoluted you can make the process in order to gain more links.

3 - Don’t neglect social media

Social media is now used by the search engines in order to rank your website. It is a good idea to create a few profiles and try to create a bit of a buzz on there. Try to get a few links from social media, and try to get a few mentions on there too.

4 - Reciprocal links are good if you keep them secret

Do not ask people to link to you reciprocally, as the search engines will identify your request and punish your website. You should set up reciprocal links, but try to arrange them in secret. Do it over email or the private messaging system on social media. Reciprocal links are a good way of building links, just so long as you do not do it too often. Ask people if they would like to swap links so that you can both enjoy an SEO benefit.

5 - Link from guest blog posts

You are often able to upload guest posts onto other people’s blogs. You need to ask their permission first, but some mainstream blogs have systems in place so that you can put in a request to upload and article/post, and then submit it with a link to your website.

6 - The IP and domain popularity

The IP and domain popularity are important. You want a link from a popular domain and not a link from a website that is associated with a blacklisted or red-flagged IP address.

The wider the variety of people that link to your site, the more likely it is that your content is of high quality. Different IPs are also to be considered something important, as several domains can be hosted on the same IP. Therefore, as part of a successful offsite optimization campaign, it is important that you have a number of links coming from different IP addresses and domains.

7 - Link from blogs that you have started yourself

Why not start a few blogs and update them yourself. You can write content that is relevant to your website and then link to it. If you gain links to your blog from other website, then the popularity of your blogs will positively affect the quality of the links you create within it.

8 - Link text and title attribute of the link

Another quality criterion is the link text and title attribute of the link. Suppose that your site deals with the topic shoes. Popular keywords may then be sneakers and leather shoes. If the site that links to you has titles such as "a fluffy kitten", "Cheese for the businessman", or link text (anchor text) such as "My grandpas website", etc, then a search engine will not recognize link between your site and the linking site. The title and anchor text are not related to your website, so the link from that site will be of a low quality. If the titles were about fashion, and the anchor text mentioned shoes, the link would be a good one.

9 - Consider links from forum websites

There are not many forum websites these days, and the ones that exist are highly administered. This does not mean that they all refuse links to other sites. Some of them are poorly administered so your link will slip the net, and others just require that you jump through a few hoops first before you are able to post a working link onto the forum.

10 - High quality backlinks

Basically, every link to your homepage is positive. However, what is important is not the quantity but the quality and naturalness of the links. The quality of a link is based on various factors. This begins with the linking page itself, as the higher the PageRank, then the stronger the link is. Remember that your website needs to offer something special to be linked from another important page. The topic of the linking page needs to be similar to your website. If the link appear higher up in the content, then it is all the better.

Bio: Kate Funk is an expert in coaching individuals in SEO and business networking skills at tutorleader.com .


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