There are many reasons why you should consider
having a company blog, the most engaging being that more than 50% of consumers
begin a search for a new business or service online. The battleground for
business in the 21st century is not on the high street, but through search
engine results.
You may think that you’ve got a website, so
that satisfies the online criteria. However, there are multiple benefits to
supporting that website with a blog. Below are just a few ways that a blog can
boost your web traffic, and as a result, your sales.
Demonstrate
that your company is engaged online
A business that is engaged online is
synonymous with success in the eyes of your internet-searching potential
customer.
Finding a lot of content online about a
company only goes to cement that company as being trustworthy, established and
successful. It also demonstrates that your business is forward thinking and
internet savvy, particularly if you are able to link your blog with a Facebook,
Twitter, Google plus and Linkedin account.
Give your
business a personality
A blog is a chance to write in a more informal
way. You can discuss ideas surrounding your field with wit and interest. The
more engaging the better! The reader needs to gain something from the content,
to be inspired to go on your website as a result and even share it with
friends.
You can highlight things that make your
business unique and get customers involved with competitions and the
opportunity to comment on articles. A blog is way to start a conversation with
your customers: to engage and involve.
Display your
knowledge, expertise and enthusiasm
When writing a blog, it is important to create
a range of content. A blog is an opportunity to promote your products or services
but it can be more than that. And in order for people to want to read it, it
needs to be more than that.
Say your company sells surf boards, as well as
writing about your own products, you should demonstrate that your business is
an expert on this area by also writing about surfing news, tips and good
surfing locations. Providing useful and interesting information like this will
impress potential customers. You get something out of the blog e.g. custom, and
the customers get something out of the blog too, in the form of entertainment
and useful information.
Give people a
reason to read, share and enjoy your blog
The key to blogging success is just that, your
blog provides a service in the form of entertainment. Do this right and you’ll
have a happy and interested potential customer base.
A blog can generate traffic to your website
but it is also a PR exercise. It allows you to portray a positive image for
your company, at the same time as building a customer base.
Do you have any blogging tips you’d like to
share? Why do you think it’s important to have a company blog?
Author Bio:
Jessica Beale is a freelance writer and
professional blogger. She is interested in art, literature, film, science and
digital media and enjoys writing about a variety of topics. Jessica is here
writing on behalf of Dimasoft, providers of complete digital services in
the north east from website design to SEO.
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