Ladies and gentlemen, I'm happy to report that many brands are not only identifying the components of a successful social media campaign, but are executing in a memorable way. It appears that brands have discovered that the "secret sauce" relies heavily on a dash of clever and a heap of listening to what their customers care about.
As we close out 2013, let's time to take a look at some of the most memorable social media campaigns that tickled our fancy and gave a little extra zing.
Super Bowl Blackout Leads to a Touchdown for Oreo
While you may think it's been talked to death, it's undeniable that Oreo's quick and witty response to the Super Bowl blackout is one of the most memorable social campaigns of the year.
Many people may not remember, but Oreo paid millions of dollars to run an actual ad during the Super Bowl. However, the most memorable thing from the cookie company that day was their quick and playful Twitter ad.
Why it's Memorable:In only one hour Oreo's message wasretweeted 10,000 times. Weeks after the Super Bowl was over, more people were talking about Oreo's clever campaign than who won the game.