Dear Readers, before getting to the meat of the post about how to make guest blogging work for you and not end up looking like a spammer, I'd like to tell you a little story. A story about when Matt Cutts single-handedly changed the course of my day. The story goes a little something like this...
It was a chilly, yet calm Monday afternoon in the Moz office, as I was having lunch at my desk and watching over all the Moz social channels (a task I rarely do these days, as we have a team of awesome ladies who usually does it). As I was checking my personal Twitter feed though, I saw a tweet from Matt Cutts pointing to his latest blog post, "The decay and fall of guest blogging for SEO."
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company."Oh dear," I thought to myself. "My day just got a whole lot more interesting."
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