Magento
The stability of Magento as a company and product is still in question. In 2011, Ebay had acquired Magento and has been using its staff to create X.Commerce - a platform that will rival Magento itself. In my opinion this could mean that the stability behind the company is dwindling and a new direction will be taken.
Magento is:
Pros
In-depth Reporting
Open Source
Cons
Slow unless you have a dedicated line and server.
Cumbersome to update
Either
Robust Community that may or may not lead to X.Commerce
Amazon
Pros
Very Polished
Cons
Templating system seems like it could be limiting
No Reporting
No Gift Certificates
Nexternal
Pros
Account Manager
Multiple Shipping Points
Cart Always Displayed
Dropship
Custom Reporting
Gift Certificates
Product Import from Excel Sheet
Cons
Questions
Who will do fullfillment?
Dropshipping?
Multiple shipping locations?
Multiple locations to ship to?
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