Some have concluded that the best and safest response to Penguin is to stop link building altogether. That's a bad idea.
Here's a reality check: the best way to improve visibility in the SERPs, in 2014, is still link building. Links are still believed to be the most important part of the algorithm, according to the most recentMoz search engine ranking factors survey.
Google's own Matt Cutts confirmed the same in an interview with Eric Enge, stating:
"Links are still the best way that we've found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that."
That statement has some pretty important implications, when it comes to planning and budgeting for a digital marketing campaign.
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