Monday, January 13, 2014

2013 Web Analytics

Google Analytics LogoWith multiple updates each month, 2013 was a huge year for the Google Analytics team. The changes included several improvements to the user interface, the introduction of several real-time reports, new APIs, and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.

Visually, Google Analytics received a few design changes.
The Analytics team kicked off 2013 in January, creating a new interface for widgets in dashboard reports and in the main navigation. Search functionality returned and keyboard shortcuts were introduced as the entire Google Analytics UI received an overhaul.

Google Analytics Admin Panel
Just a short few months later, Google announced Administration area changes that led to better access controls and ultimately led to a streamlined admin panel redesign.

New Google Analytics Reports

The user interface changes were merely the tip of the iceberg for Google Analytics in 2013. Tracking visitor acquisition became a major deal. Starting in March, the Google Analytics team released Acquisitions Reporting. The Traffic Sources report category was renamed to Acquisitions Reports, adding new attribution reports in the process. These reports included overviews for acquisitions and channels.

Borrowing from Webmaster Tools, a new Speed Suggestions Report was also added to Google Analytics in November.

To help make more sense of these reports, the Analytics team added 19 new filters, streamlined how you set up goals, and completely revamped advanced segments adding new segments, cohort analysis, and sequences all rolled into a new user interface.

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