With hundreds of
millions of active users, Facebook has become one of the most powerful
marketing and business tools in the world. Unfortunately, even with the amazing
potential of this social networking website, many businesses are still falling
by the wayside when it comes to maximizing their use of this platform. This is
why it is important for business owners to understand a few important features
when it comes to Facebook, their company, and their future.
Treating Business Pages like Personal Pages
One of the biggest
mistakes that many business owners make is treating their company's Facebook
page like a personal page. While there are always going to be similarities,
there are a few differences that everyone should remain aware of. The first
step is to educate oneself on how marketing and advertisement work within
social networking. This website is not just for posting interesting facts about
the business, it is about building personal connections with customers and then
watching the relationship grow.
Stop Selling and Start Campaigning
When analysts are
asked about the number one downfall of business pages on Facebook, most will
state that it is when companies treat their webpage like a storefront. Instead
of attempting to sell products through Facebook, business owners should treat
it as an advertisement and connection tool. Facebook users are typically not
surfing through Facebook to purchase an item, they are there to be entertained
and engaged. Companies that have the ability to keep their customers and fans
coming back time and time again are going to enjoy increased profits and much
more loyalty in their customer-base.
Facebook is Hands-off, Automate It
Facebook can be an
exceptional tool due to the fact that almost all features can be automated to
some extent. For the most proactive businesses owners or advertisers, this may
lead to some mixed feelings. There is a time and a place to take the time to
manually do everything, but Facebook does not typically need to be one of those
instances. Page owners should look to private, third-party companies that
provide real time releases, status updates, and the ability to create events.
These inexpensive tools can often save huge amounts of time while making the
Facebook page more enticing to users. When the connections have been created,
owners can then devote their time and energy into keeping these customers
happy.
Play By Facebook's Rules
It may seem like an
obvious suggestion to remain within the terms of use, but all of these rules
are not as apparent as one may think. Facebook does a very good job at updating
their rules to keep up with changing circumstances and technology. This is why
those that operate a Facebook page should schedule a time to thoroughly review
any changes to the ToS as frequently as possible, preferably once a month. If
this important step is missed, company owners may quickly find themselves and
their business permanently banned from Facebook and out of an amazing marketing
and advertisement tool.
Link Users to Where They Want to Go
Another powerful
feature of Facebook is the ability to create customized marketing campaigns for
users based off of their likes, dislikes, sex, age, and location. One common
mistake, however, is using these advertisements to link to a company's main
website. Not only does this discourage any potential customers, Facebook
typically dislikes company's rerouting their visitors to outside websites. Try
linking advertisements to the Facebook page instead. For those with a
compelling page and enthusiastic fans, this can often lead to a quick and
efficient sale.
Jeff
has been blogging since 2007 & contributing on many websites since that
time. He is also a consultant and content contributor for homes Queens community.
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