Google released this SEO, search engine optimization, cheat sheet back on March 14th so I am sorry it's coming late. I hadn't looked over there this month and fortunately for me, I did. It is EXTREMELY BASIC and has very little information that an SEO novice can benefit from. It can however be used as a tool to inform bosses, managers, and your cloistered peers revealing some basic insight into search engine optimization.
If you can't view images from your mobile device or your browser here is a quick recap of the search engine optimization cheat sheet.
Look Good in Search Results (textual SEO)
- Your page title is used as a suggestion for the title in Google’s search results. Describe your business in a concise, informative phrase.
- Domain names are an important part of Google’s search results. Choose a descriptive and easy-to- read domain name for your website. Sub-pages should also be easy to read. For example, use www.stasiasbakery.com/custom-cakes instead of www.stasiasbakery.com/prodid?12345.
- Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less.
Help Google Understand Images (image SEO)
- Give your images short, descriptive file names.
- The “alt” attribute describes the image. This helps Google understand what’s in the image.
- Write a short caption on the page below each image. Put important information in text rather than images.
Keep your content updated and fresh (textual and image SEO)
Your website is like a virtual storefront. You wouldn’t leave a store unattended for 6 months, right? Keep your site fresh by starting a blog, announcing new products, sales, and special offers. Remember to put yourself in your customer’s shoes and make sure you provide them with the information they need.
So there you have it - loads of SEO information to keep you satisfied and possibly help you explain some basics to higher ups or even noobs. :) We were all noobs at one point and it is a large. ever changing, learning curve. Good luck and keep optimizing!