Saturday, March 23, 2013

What is a Brand by The American Marketing Association

“A brand is a customer experience represented by a collection of images and ideas;; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.” ~ What is a Brand by The American Marketing Association

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