I definitely confirmed my suspicion on SEO ranking improvement techniques.
Last week we were ranked for these two keywords: UNS K93603 and UNS K93600 on the 3rd and 4th page respectively. This week we are ranked 5th and 8th on the first page. We definitely are doing all of the correct things on-site, but we had no off-site power behind us. I did a little magic - and poof - we are now ranking well. If only there was a way to approach the people that mattered with this technique....it's too bad it's viewed as a secondary item except when our competition is stealing away business.
While you might have a perfect 10/10 on-site, you need a supporting offsite campaign. You need back links, you need interaction socially, you need content about your product on other sites.
Inbound marketing is extremely important, it is valuable for the time and effort you put in. It will pay dividends for years to come. If you aren't doing inbound marketing - you definitely need to start.