Tuesday, February 3, 2015

Google's Sitelinks Search Box: What You Need to Know



Posted on: Tuesday 03 February 2015 — 00:51
Posted by Cyrus-Shepard
Several months ago, Google announced a new sitelinks search box. Almost immediately, the sitelinks search box markup became one of the fastest growing Schema implementations on the web.
According to the folks at SimilarTech (part of the SimilarWeb family) the SearchAction markup now dominates all other Schema types on the top 1 million sites that they monitor.
Moving beyond the top million sites to the entire Internet, the SearchAction Schema is the 12th most popular Schema out of the 49 types that SimilarTech measures.
Despite such strong adoption, until now we have had very little evidence to understand the effects of the sitelinks search box. After Google dropped support for authorship photos in search results, many webmasters are weary of investing in each new initiative Google announces.

Sitelinks search box basics

The box appears in Google's search results for certain branded and navigation queries such as:
  • adobe
  • apple website
  • nytimes dot com
The box all allows users to refine searches to within a particular site, as in this example below when a user searches for "Moz" and refines their search to "keyword research".

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