Friday, February 27, 2015

Google Analytics Update

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February 2015 Product Update

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This month in Analytics: start Remarketing with Instant Activation, learn about the new Query Word Count dimension, recover from mistakes with Trash Can, take action on your Diagnostics, have a fresh look at your measurement plan and more. 

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New Features

Start Remarketing with Google Analytics Instant Activation

To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with remarketing in four easy steps.

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Query Word Count dimension for AdWords search queries

Many advertisers have told us that they like to segment AdWords search queries based on the number of words used in the query. To help, we created a new dimension in the AdWords Search Queries report: Query Word Count. You can now analyze query patterns easily, without needing to classify them manually. 

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Introducing Trash Can: Data Recovery in Google Analytics

We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Analytics. To help, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can. 

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Tips & Best Practices

Google Analytics Diagnostics: Actionable Data Quality

Analytics Diagnostics frequently scans for problems. It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like missing Analytics tags,bad filters and more. Analytics Advocate Daniel Waisberg explores why you should care and how to get started with Diagnostics at his Online Behavior blog. 

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4 Steps to Measuring What Matters Most

While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. Analytics Advocate Adam Singer shares a summary of the 4 steps that matter most in his latest column on ClickZ.

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Events: Best Practices for Hierarchies and Naming Conventions

If you are looking to understand the actions that a user takes on your website, one of the best ways to do this is with event tracking. Events can include such actions as link clicks, downloads, scrolling, etc. Analytics Advocate Krista Seiden explores some quick best practices for getting all your events labeled properly.

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Event Calendar

February 25, 2015

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UK: Cambridge University Data Science Society

Whether you have a background in computing or statistics or if you are just interested in applying data analyses to solve real world problems, you have found the right place explore and learn about Data Science.

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March 1-3, 2015

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San Diego: Analytics with Purpose: Insights, Inspiration & Action

Join the American Marketing Association this March in San Diego to connect with the industry's top analytical minds from Google, The Procter & Gamble Company, AOL, Inc., Whole Foods Market, Hostess Brands, Charles Schwab and more.

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March 3, 2015

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Dayton, OH: SummitUp

The sixth edition of SummitUp is a full day marketing communications, public relations, and digital information conference being presented by a team of Dayton organizations.

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Thanks for reading our monthly update. Don’t forget to share your thoughts with us through the feedback link below. Tell us what you want to see in future updates!

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Happy Analyzing, 
The Google Analytics Team


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