In response to the shift in
device usage and user demand, Google announced recently that they will begin
penalizing sites performing poorly on mobile devices. This is good news for
businesses who have already invested in their mobile marketing and their mobile
presence because they will soon begin to see a greater visibility in search
engine results as others are penalized.
Google went on to explain, “To improve the search
experience for smartphone users and address their pain points, we plan to roll
out several ranking changes in the near future that address sites that are
misconfigured for smartphone users.”
In
addition, Google published a list of common negative issues for mobile users
that they will begin looking at, including:
1.
Site speed
2.
Faulty redirects
3.
Serving up 404s
4.
Slow or unresponsive pages
5.
Incorrectly handling Googlebot-Mobile
6.
Unplayable videos on smartphone devices
7.
Smartphone-friendly pages returning errors
Don’t
leave customers behind with a non-mobile-friendly site. We recommend making
your existing website responsive so
users from all devices—and Googlebots—receive a fluid user experience and keep
coming back.
~ Clipped From One Up Web
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