Content via AL and SS
Cross Platform Guidance
- Kids
- Food
- The Color Green
- Clean Humor
Facebook:
- Link the user off of facebook ONLY when there is no other option and the post is absolutely necessary (Twitter is a much better option for links).
- Monitor through the day.
- It is okay to go one day without a post, but not more than that.
- Limit to 1-3 posts per day.
- Use multiple images whenever possible (albums for more than three images).
- Limit copy to fewer than 75 words.
- Display pertinent information in an image, where possible (getting a graphic from our website or from a designer).
Twitter:
- It is okay to go one day without a post, but not more than that.
- Good for information that needs to travel fast (closures, changes in information)
- Great for posting links to other sites and information (news stories, TLCPL website, etc…).
- Good for events happening the day of the post.
- Good for sharing information at things happening NOW (Ready to Read news conference, for example).
- In social media coordinator’s absence, be sure to monitor the Notifications/Mentions area to respond, favorite and retweet where appropriate.
- Responding to other users is more important than generating our own content
Instagram:
- Great for photos of events happening NOW.
- Does not need daily maintenance during social media coordinator absence.
Vine:
- Emphasize clean humor
really awesome blog
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