Friday, August 22, 2014

Social Media Guidelines

Content via AL and SS

Cross Platform Guidance
  • Kids
  • Food
  • The Color Green
  • Clean Humor

Facebook:
  • Link the user off of facebook ONLY when there is no other option and the post is absolutely necessary (Twitter is a much better option for links).
  • Monitor through the day.
  • It is okay to go one day without a post, but not more than that.
  • Limit to 1-3 posts per day.
  • Use multiple images whenever possible (albums for more than three images).
  • Limit copy to fewer than 75 words.
  • Display pertinent information in an image, where possible (getting a graphic from our website or from a designer).

Twitter:
  • It is okay to go one day without a post, but not more than that.
  • Good for information that needs to travel fast (closures, changes in information)
  • Great for posting links to other sites and information (news stories, TLCPL website, etc…).
  • Good for events happening the day of the post.
  • Good for sharing information at things happening NOW (Ready to Read news conference, for example).
  • In social media coordinator’s absence, be sure to monitor the Notifications/Mentions area to respond, favorite and retweet where appropriate.
    • Responding to other users is more important than generating our own content

Instagram:
  • Great for photos of events happening NOW.
  • Does not need daily maintenance during social media coordinator absence.


Vine:
  • Emphasize clean humor

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