We’ve designed Google Tag Manager with marketers in mind, but webmasters and IT
folks will love it too, thanks to features like
user permissions, automated error checking, and the
Google Tag Manager works for both mobile websites and native mobile application.
For mobile applications, you can even configure
your application after a user has downloaded your app. Never get caught by old
versions or forgetfulness again.
Debug Console and Preview Mode make it easy to verify that new tags are working
properly, before you publish any changes. So marketers can check tags themselves,
and webmasters can breathe easy.
Plays well with others
Google Tag Manager supports Google and non-Google measurement and marketing
tags, many with built-in templates. So you can quickly adopt new marketing
tools whenever you’re ready.
You want specific tags to work at specific times, like when a user reaches a
thank-you page after a purchase. That’s why Google Tag Manager lets you create
macros to collect exactly the right information at the right time.