Building a Brand Online: The Golden Age of Digital
This post is based on a talk I gave at our SearchLove conference in Boston last week. It ties quite closely with the post my colleague Ron Garrett wrote last week: Search Marketers Need to Evolve. You can probably tell we've been doing a lot of thinking about this.
When I gave this talk at SearchLove, I hoped that it would put in context why we bring such a range of speakers and topics together at our conferences and to inspire the attendees to go back to their companies and make real changes. I hope this post will do the same for you.
A very long, but very good article. Covering the starting of SEO Moz and how it started as a CMS, content development, SEO machine and evolved into always being ahead of the algorithm as they came. I like how he articulated well that SEO companies aren't leading the industry, but brands are leading the digital age.