Universal Analytics Leaves Beta: Feature Parity With Classic Analytics, New Reports
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We’re happy to finally announce:
Universal Analytics is out of beta and along with it come new reports
and features for all Analytics users, including cross-device reports.
Universal Analytics is the re-imagining of Google Analytics for today’s
multi-screen, multi-device world and all the measurement challenges that
come with it. Since we launched UA in beta, we’ve seen some exciting
use cases. Learn more.
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Understand The Full Value Of TrueView Ads With The New Video Campaigns Report
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We’ve heard lots of feedback from
loyal Google Analytics users asking for better TrueView reporting, which
is why we’re so excited to announce a new Google Analytics Video Campaigns
report that focuses on your TrueView ads. With this new report rolling
out over the next few days, users can now see in detail the effects of
their TrueView campaigns on their website traffic and revenue. Learn more.
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Mobile App Analytics Get Better With New Tools
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We’ve launched 2 new updates to
Mobile App Analytics. The first: Analytics is fully available in the
AdMob interface on a new Analyze tab. App developers now have a one-stop
way to measure success and adjust their earning strategies. Second: we
are enabling content experiments for apps: an easy way to set up and run
experiments to change anything from in-app promotions to menu layout. Learn more.
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