Friday, April 17, 2015

Graduating Treemaps in Google Analytics to the Acquisition section

Graduating Treemaps in Google Analytics to the Acquisition section
/by +Joan Arensman  #analytics   #treemaps

We introduced Treemaps last October ( to bring you more insights into your AdWords performance, helping you visually identify trends and opportunities. If you missed +Matt Lawson's overview at the time, you can check it out here:

To bring the same quick, visual insights to all your channels, we’re now adding Treemaps to the Acquisition section. This allows you to see a graphical representation of all your incoming traffic and instantly compare the performance of different channels. You can plot any volume metric (like Sessions or Transactions) against any relative metric (like Pages/Session or Avg. Session Duration).

Look for Treemaps in the Acquisition section (Acquisition > All Traffic > Treemaps) the next time you open Google Analytics, or check out the Help Center article:

Happy analyzing!

1 comment:

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