Monday, October 27, 2014

October Google Analytics Update

Focus on the end result.

When you set up your website, you did it with a goal in mind - whether to make sales, get leads, or just connect more customers with your brand. You know that your website is working for you when you’re reaching those goals.

Set up goals in Analytics to track the user actions that matter to you, such as:

• Purchases
• Completed forms (Contact Us, Get a Quote, etc.)
• The number of pages viewed
• How much time people spend on your site

Goals are a versatile way to measure how well your site or app fulfills your target objectives. You can set up individual Goals to track discrete actions, like transactions with a minimum purchase amount or the amount of time spent on a screen.

Each time a user completes a Goal, a conversion is logged in your Google Analytics account. You can also give a Goal a monetary value, so you can see how much that conversion is worth to your business. You can analyze the Goal completion rates, or conversion rates in the Goal Reports. Goals conversions also appear in other reports, including the Visitor Report, Traffic Reports, Site Search Reports, and the Events Reports.

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