Now that we have an established definition of a lead, let us dive into how
to start generating these sales leads from Facebook.
You can generate leads from Facebook in one of two ways:
Direct leads are generated by sharing content that links directly back to
a form on your website where visitors can share information in exchange
for an offer — whether that be an ebook, coupon, or so on. This form is
housed on a landing page dedicated to that specific offer.
Indirect leads are generated by using Facebook as an influencer on
the path to conversion. For example, if you shared a blog post that had
a call-to-action to a landing page at the bottom of the post, your initial
Facebook share is helping ultimately direct visitors to that landing page.
While directly promoting landing pages is an instant gratifier of leads
generated, providing content without a form makes your Facebook
presence a friendlier home for content that your fans will want to come
back for. Let’s dive into five ways you can capture leads, whether direct