Tuesday, March 18, 2014

Why Pinterest Should Be a Part of Your Social Strategy

Chances are, you’re already pretty active on social media sites like Facebook and Twitter. These sites are so widely used that not having a presence on them could seriously cost you customers. In the past few years, image-based social media has also become increasingly possible. Many businesses now have accounts on Instagram, and more and more are also becoming active on Pinterest. 

While Pinterest may have been optional in the past, this is clearly no longer the case. Pinterest has attracted over 70 million users in its four years on the Internet, making it one of the fastest growing websites of all time. According to Expanded Ramblings, Pinterest has about 2.5 billion page views per month, and 5 million new pins are added each day. 500,000 business owners already have accounts on the site — if you’re not one of them, you’re missing out on the opportunity to find new customers. Here are some of top ways to gain followers on Pinterest.

Attract the Mobile Crowd
In the past few years, Americans have been using their smart phones and tablets more and more frequently. Some users almost exclusively browse the web from their mobile device. As smaller devices continue to grow in popularity, businesses need to find more ways to engage their customers via mobile. 

In general, social media is an effective method of mobile marketing, as many users check their social accounts from their devices. However, Pinterest generates an exceptional amount of mobile traffic. About 75 percent of Pinterest’s daily traffic comes from mobile, compared to around 33 percent on Facebook. In addition, around 35 percent of Pinterest users access the site exclusively from a mobile device. 

To make sure your account is appealing to mobile visitors, you should regularly preview it from a smart phone. Make changes if not everything is displaying as it should be.

Make Pinterest Interactive
The great thing about Pinterest is that you can really use the site to engage your followers. Pinterest allows you to host user-generated boards on your account, meaning followers can pin the content themselves. This serves two purposes — it makes sure your pins are interesting to your followers, and it gives you insight on your customers. In addition, you can have shared or tribute pinboards with your most active followers. 

Post Multiple Kinds of Content
Sure, Pinterest is primarily an image-based social media site, but that doesn’t mean you can’t vary what you post. Incorporating video into your pinboards is a great way to add variety. For helpful tutorials and suggestions on how to use video, click on the video navigation link when you log in to Pinterest. 

In addition, infographics are a great way to convey information. Infographics are literally what they sound like — information presenting in the form of an image. You can use them to offer advice or keep followers up-to-speed on what’s happening in the industry. For example, if you’re a car dealer, you might consider designing an infographic on auto accessories, which could include the percentage of cars that receive auto detailing on tips on how to buy car covers.

Have a Complete Profile
One of the main goals of social media marketing is to attract new customers to your business. Attracting followers with your pinboards is great, but it won’t do you much good if they can’t easily find information on your actual business. It’s important to have a complete profile on Pinterest so users will be more likely to visit your website.
Fortunately for you, there’s a good chance that followers will give you a close if you provide enough data. According to Social Media Today, conversion rates for Pinterest are about 50 percent higher than those of other social media sites. 47 percent of U.S. shoppers have also purchased a product after receiving a brand recommendation from Pinterest. This means you could generate a lot of revenue by being active on Pinterest.
Start using the tips above to build your Pinterest account today, and watch your online presence grow!

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