Chances are, you’re already pretty active on social
media sites like Facebook and Twitter. These sites are so widely used that not
having a presence on them could seriously cost you customers. In the past few
years, image-based social media has also become increasingly possible. Many
businesses now have accounts on Instagram, and more and more are also becoming
active on Pinterest.
While Pinterest may have been optional in the past, this
is clearly no longer the case. Pinterest has attracted over 70 million users in
its four years on the Internet, making it one of the fastest growing websites
of all time. According to Expanded Ramblings, Pinterest has about 2.5 billion
page views per month, and 5 million new pins are added each day. 500,000
business owners already have accounts on the site — if you’re not one of them,
you’re missing out on the opportunity to find new customers. Here are some of top
ways to gain followers on Pinterest.
Attract
the Mobile Crowd
In the past few years, Americans have been using their
smart phones and tablets more and more frequently. Some users almost
exclusively browse the web from their mobile device. As smaller devices
continue to grow in popularity, businesses need to find more ways to engage
their customers via mobile.
In general, social media is an effective method of
mobile marketing, as many users check their social accounts from their devices.
However, Pinterest generates an exceptional amount of mobile traffic. About 75
percent of Pinterest’s daily traffic comes from mobile, compared to around
33 percent on Facebook. In addition, around 35
percent of Pinterest users access the site exclusively from a
mobile device.
To make sure your account is appealing to mobile
visitors, you should regularly preview it from a smart phone. Make changes if not
everything is displaying as it should be.
Make
Pinterest Interactive
The great thing about Pinterest is that you can really use
the site to engage your followers. Pinterest allows you to host user-generated
boards on your account, meaning followers can pin the content themselves. This
serves two purposes — it makes sure your pins are interesting to your followers,
and it gives you insight on your customers. In addition, you can have shared or
tribute pinboards with your most active followers.
Post
Multiple Kinds of Content
Sure, Pinterest is primarily an image-based social media
site, but that doesn’t mean you can’t vary what you post. Incorporating video
into your pinboards is a great way to add variety. For helpful tutorials and
suggestions on how to use video, click on the video navigation link when you
log in to Pinterest.
In addition, infographics are a great way to convey
information. Infographics are literally what they sound like — information
presenting in the form of an image. You can use them to offer advice or keep followers
up-to-speed on what’s happening in the industry. For example, if you’re a car
dealer, you might consider designing an infographic on auto accessories, which
could include the percentage of cars that receive auto detailing on tips on how
to buy car covers.
Have
a Complete Profile
One of the main goals of social media marketing is to
attract new customers to your business. Attracting followers with your
pinboards is great, but it won’t do you much good if they can’t easily find
information on your actual business. It’s important to have a complete profile
on Pinterest so users will be more likely to visit your website.
Fortunately for you, there’s a good chance that
followers will give you a close if you provide enough data. According to Social
Media Today, conversion rates for Pinterest are about 50 percent higher than
those of other social media sites. 47
percent of U.S. shoppers have also purchased a product after
receiving a brand recommendation from Pinterest. This means you could generate
a lot of revenue by being active on Pinterest.
Start using the tips above to build your Pinterest
account today, and watch your online presence grow!
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