Earlier this week I was asked to pull analytics for an upcoming conference. We wanted to display web hits - a very difficult task to determine because according to most people hits are deemed to be either visits or pageviews which doesn't really describe what a "hit" is.
Below is my response when asked if we could count pageviews as hits:
Unfortunately, I would say no – I wouldn’t measure it in “hits” because that is obscure and not something we measure.
I would use pageviews instead because that is something you can analytically prove. You can’t prove hits and we have way more than 19 million hits.
A pageview is each time a visitor views a page on your website, regardless of how many hits are generated. Pages are comprised of files. Every image in a page is a separate file. When a visitor looks at a page (a pageview), they may see numerous images, graphics, pictures etc. and generate multiple hits.
For example, if you have a page with 10 pictures, then a request to a server to view that page generates 11 hits (10 for the pictures, and one for the html file). A page view can contain hundreds of hits. This is the reason that we measure page views and not hits.
Each file sent to a browser by a web server is an individual hit. Technical definition of a pageview. A pageview is each time a visitor views a page on your website, regardless of how many hits are generated. Pages are comprised of files.