Friday, May 8, 2015

SEO Basics: How Online Marketing is Changing

SEO Basics: How Online Marketing is Changing

The online marketing landscape has evolved immensely throughout the past few years. The age of stuffing websites with keywords and depending solely on Facebook for social media traffic is over. Businesses must adapt to these online marketing changes to achieve better search engine rankings and more online traffic. Be sure your company is taking part in these changes and that you know what to look for in your SEO program.

Content
In the past, Google and other search engines placed a premium value on keywords for search engine rankings. Today, Google now values content as a major determination for search engine rankings. Although the keywords in the content are important, the most valuable aspect is the quality of the content. Examples of online written content include blogs, sponsored articles, and press releases. A recent trend in search engine optimization is the emergence of visually based content like photos and videos. Essentially, search engines place a higher value on content that is engaging and warrants a discussion.

Social Media
For many businesses, social media networks are a great source of public relations. In addition, social media networks provide traffic to websites and helps with search engine optimization by providing social value to a business. While the standard social media networks include Facebook and Twitter, this may not be the case for every business. For example, a company that is based on business-to-business transactions might value LinkedIn as their best social media network instead. 

Link Building
External links on other websites is still a major part of online marketing. And while this can easily be achieved by submitting a website link to online directories and forums, this may not be the top way to achieve the best search engine optimization. Many companies are reaching their target audiences online by having their link, their content, or an advertisement, on a niche website. For example, CEO Bart Knellinger says in online Progressive dental marketing, this includes sharing your link on a dental related website.

Mobile-Friendly
The popularity of mobile usage continues to grow. It is therefore a standard in online marketing to have a website that is mobile-friendly. Some business might interpret this as a need to create a mobile application. However, this usually means creating a website that is responsive and will perfectly fit the size of the screen of any electronic device. Google values websites that are mobile-friendly. The more electronic devices that can comfortably access a website, the more traffic possibilities for your company website. 

Internet marketing is reaching an age where mobile is going to be everything. As online marketing continues to evolve, businesses must stay on top of the changes.

19 comments:

  1. Your article is so informative. The field of web design and development is all about creating attractive website that provide smooth browsing experience to user. Your website is strict example of attractive website design. Web designing course in Chennai

    ReplyDelete
  2. These all are notable facts… I stick with responsive website design for my business. With the mobile marketing is at its peak stage, having website that goes comfy on all devices will help your business. You can check my website for more details on the importance of responsive website design. PHP Training in Chennai | Best PHP training in Chennai | PHP Training Institute in Chennai

    ReplyDelete
  3. Nice blog, here I had an opportunity to learn something new in my interested domain. I have an expectation about your future post so please keep updates.
    DOT NET Training in Chennai | DOT NET Training Institutes in Chennai

    ReplyDelete
  4. I am reading your post from the beginning, it was so interesting to read & I feel thanks to you for posting such a good blog, keep updates regularly.
    ccna training institute in Chennai | ccna courses in Chennai

    ReplyDelete
  5. I am reading your post from the beginning, it was so interesting to read & I feel thanks to you for posting such a good blog, keep updates regularly.
    Regards,
    SAP training in chennai|SAP Course in Chennai|SAP Training

    ReplyDelete
  6. Awesome Post! I like writing style, how you describing the topics throughout the post. I hope many web reader will keep reading your post at the end, Thanks for sharing your view.
    Regards,
    Angularjs training in chennai|Angularjs training chennai|Angularjs course in chennai

    ReplyDelete
  7. Very nice piece of article which can help many developers, thank you for sharing your knowledge with us. Keep sharing.
    PHP training in Chennai||PHP course in Chennai ||PHP training institute in Chennai

    ReplyDelete
  8. After the website s completed it is very impoprtant to market it. Be it a brand or a website, if you want to reach a large audiece then effective marketive should done and this can be achieved by SEO.
    Seo training in chennai|Seo training|Seo courses in chennai|Seo training chennai

    ReplyDelete
  9. As the world is constantly getting advanced digitally for every brand or a company it is very improtant to mark their presence online. not only to mark their presence they also have to be very active on the web so that they can have a conversation with their clients/customers and solve their problems or improve their service.
    Digital Marketing Training in Chennai|Digital Marketing Course in Chennai|Digital Marketing Chennai

    ReplyDelete
  10. Quite Interesting post!!! Thanks for posting such a useful post. I wish to read your upcoming post to enhance my skill set, keep blogging.
    Regards,
    Python Training in Chennai|Python Training

    ReplyDelete
  11. Digital Marketing is one of the most promising field which is giving a tough tie for traditional marketing methods.
    digital marketing course in chennai|Digital Marketing training in chennai|digital marketing courses in chennai

    ReplyDelete
  12. Grateful to check out your website, I seem to be ahead to more excellent content and I believe we all really like to thank for so many excellent content, weblog to discuss with us Customer Support Page

    ReplyDelete
  13. WE are offering website service and design in affordable price........

    Android Applications Development

    ReplyDelete
  14. This blog is impressive and informative.It clearly explains about the concept and its techniques.Thanks for sharing this information.Please update this type of information
    CCNA Training in Chennai

    ReplyDelete
  15. Phone calls can be composed so that the calling party calls alternate members and adds them to the call; be that as it may, members are generally ready to call into the telephone call themselves by dialing a phone number that interfaces with a "meeting extension" (a specific sort of hardware that connections phone lines).
    Telephone Conference Call

    ReplyDelete
  16. Great! Thanks for sharing the information. That is very helpful for increasing my knowledge in this fiel
    Red Ball | | duck life | Slitherio
    Red Ball 2 | Red Ball 3 | Red Ball 4

    ReplyDelete
  17. The strategy you have posted on this technology helped me to get into the next level and had lot of information in it. The angular js programming language is very popular which are most widely used.
    AngularJS Training in Chennai | Angularjs training Chennai

    ReplyDelete
  18. Well Said, you have furnished the right information that will be useful to anyone at all time. Thanks for sharing your Ideas.
    Hadoop Training Chennai | Hadoop course in Chennai

    ReplyDelete
  19. Excellent post!!!. The strategy you have posted on this technology helped me to get into the next level and had lot of information in it.
    salesforce training in chennai | salesforce training institute in chennai

    ReplyDelete