How to do Keyword Research in 90 Minutes

I'm not diving into the article too much - this is mainly a bookmark for me, but a synospis is in order.

http://moz.com/blog/keyword-research-in-90-minutes

• Using the Google suite of tools (40 minutes)
• Assess the reality: To optimize existing pages or make new ones? (15 minutes)
• Listen to the ideal audience (15 minutes)
• Demonstrate room for growth (20 Minutes)

Author Elevator Pitch:
About Jeremy_Gottlieb — Jeremy came to Distilled after honing his skills in user acquisition and growth at startups in Oakland and New York City. At his previous stops he was responsible for technical SEO, content marketing, email marketing, paid search, remarketing, and conversion rate optimization.