If your SEO efforts have thus far been less than fruitful,
you may want to reconsider your current strategies. With search engines making
frequent changes to their algorithms, it can be difficult to maintain rankings
using “trendy” or fleeting strategies. Replacing these techniques with enduring
and long-lasting strategies will help your business find success.
Seek Out Local Citations
Citations play a key role in local search rankings. What
does this mean for your business? Essentially, local search results provide you
with an opportunity to rank for challenging keywords, such as “pizza.” With
local results becoming more prominent in the search results, it is vital for
small businesses to seek out local SEO opportunities. This consists of listings
or directories that include your business name, phone number and address. It is
also important to ensure that your citations include the correct information.
Create a Google+ Local Page
Any local SEO
company will tell you that creating a Google+ page for your business should
be an essential part of your SEO campaign. Google’s local search results
include links to the company’s Google+ Page as well as any Google reviews
customers have left. In fact, Google has implemented a new bar at the top of
the search results page that displays local relevant businesses according to
their Google Reviews ratings. In other words, the higher your company’s ratings
are, the higher it will rank. Creating a page for your business is crucial and
is something that will provide your company with benefits for years to come.
Invest in Quality Content
What is a website without content? Even a small business
needs to ensure that their website is providing some kind of value to their
visitors. The only way to accomplish this goal is to invest in quality content.
From your company’s mission statement to the posts in your blog, you need to
ensure that you are providing your visitors with information that answers their
questions or piques their interest. Regardless of any updates search engines
make to their algorithms, quality content will always be valued and given more
weight.
Take Advantage of Social Media
There is evidence that social media signals play a role in
search engine rankings. Ensure that you have created accounts on the most
popular social media websites, such as Facebook, Twitter, YouTube, Pinterest,
LinkedIn and Google+. In addition to providing you with SEO benefits, these
websites will also offer you with a chance to interact with your customers or
potential customers. In turn, your followers will be more likely to spread the
word about your company or share your best content.
Encourage Customers to Leave Reviews
Reviews are an integral part of local search results. When
customers have a positive experience with your company, encourage them to leave
a review of your business. There are many prominent review sites around the
web, and each one can play a role in the ranking of your website in the search
results.
With the vast majority of web users relying on search
engines to find businesses and information, using SEO to improve your company’s
rankings will play an integral role in the success of your business. Implementing
strategies that will withstand the test of time will ensure that your company
not only achieves high rankings, but maintains them as well.
Nice blog
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