If
you spend much time reading blogs, you're probably aware that there are some
truly brilliant minds within the SEO field. While it's fascinating to read what
the guys and gals at the cutting edge of this field are up to, it can also be
intimidating. But if you’re a business owner or just dabbling in internet
marketing, they you feel like SEO is something that's beyond your grasp.
While
it may be true that whatever specific strategy you’re reading about is going to
be too difficult for you to implement right now, that doesn't mean you have to
completely give up on SEO. On the contrary, for the majority of business owners
with a website, there are all kinds of simple things you can do to increase
search engine traffic.
To
show you just how many fairly simple but effective SEO opportunities are
available, let's go over three right now:
Expand at Least One Page on Your Site
Whether
your site has ten pages or several thousand, some of those pages are going to
be focused on a specific product or service. Although you've probably already
got some great information on them, on virtually every business website,
there's always room on these pages for improvement.
If
you're wondering why you should add more information to at least one page on
your site, the answer is actually simpler than you may expect. Not only will it
make it more compelling to readers, but also because you'll have more content,
that specific page is likely to attract more visitors.
Register With Google Webmaster Tools
Although
it's completely free, plenty of business owners haven't taken the few minutes
needed to sign up for Google's suite of analytics tools.
If you were previously on the fence about whether or not there's anything to
gain from these tools, you'll definitely benefit from seeing how Google
accesses and views your content, as well as getting much more data about your
site.
Offer to Write a Guest Post
A
great way to spread awareness about your site is to write a post for another
blog. Not only will this help with your SEO efforts, but it will also bring
direct readers. For example, if you specialize in septic inspections, reach
out to a real estate blog and ask if they'd like you to write a post about what
first time homebuyers need to know in terms of the septic system of the house
they're considering.
Although
the time may come when it makes sense for you to get involved in some very
advanced SEO efforts, as you can see from the above examples, you can actually
accomplish a lot just by getting started with some basic but proven tactics.
Adrienne Erin is a social media
and internet marketer who loves to share the tips she’s picked up over years
spent growing with the industry. She writes regularly for Search Engine People
and SiteProNews.
really awesome blog
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